# What does Factor use?

Factor (factor.gt) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-10-18).

- Industry: Real Estate
- Size: 11–50 employees
- Based in: Zona 10, Guatemala
- Founded: 1997
- LinkedIn: https://www.linkedin.com/company/factor-gt

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |

## FAQ

### What tools does Factor use?

As of October 2026, runsonwhat has found 12 tools at Factor (factor.gt) in public records. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365 and reCAPTCHA. Last checked October 18, 2026.

### What email provider does Factor use?

Factor uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 701,710 companies runsonwhat tracks.

### What analytics tools does Factor use?

Factor uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on factor.gt. Google Analytics is used by 853,379 companies runsonwhat tracks.

### What is Factor's website built with?

Factor uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on factor.gt. WordPress is used by 582,767 companies runsonwhat tracks.

### Does Factor use jQuery?

Yes. runsonwhat found jQuery at Factor through jQuery code on factor.gt. jQuery is a Frontend tool used by 897,845 companies runsonwhat tracks.

### How does runsonwhat know what Factor uses?

runsonwhat reads public records only. Of the 12 tools at Factor, 10 were found through code on factor.gt, 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and factor.gt about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/factor.gt (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.