# What does FACTOR use? FACTOR (factor.ca) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-10-30). - Industry: Music - Size: 11–50 employees - Based in: Toronto, Canada - Founded: 1982 - LinkedIn: https://www.linkedin.com/company/factorcanada ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Dynamics 365 Customer Voice](https://www.runsonwhat.com/reverse/dynamics-365-customer-voice) | Analytics | DNS verification records | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) | Marketing | Email records | | | [Microsoft Dynamics 365](https://www.runsonwhat.com/reverse/microsoft-dynamics) | Sales & CRM | Custom domain | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Cloudflare Turnstile](https://www.runsonwhat.com/reverse/turnstile) | Security & Compliance | Website code | | | [SMTP2GO](https://www.runsonwhat.com/reverse/smtp2go) | Email Delivery | Email records | | | [DMARC Digests](https://www.runsonwhat.com/reverse/dmarcdigests) | Security & Compliance | Email records | | ## FAQ ### What tools does FACTOR use? As of November 2026, runsonwhat has found 19 tools at FACTOR (factor.ca) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: Vimeo and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Dynamics 365 Customer Voice. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, SendGrid and Mailchimp Transactional. Last checked October 30, 2026. ### What cloud does FACTOR run on? FACTOR uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure. Microsoft Azure is used by 48,121 companies runsonwhat tracks. ### What CRM does FACTOR use? FACTOR uses Microsoft Dynamics 365 for its CRM, according to runsonwhat (November 2026). runsonwhat found Microsoft Dynamics 365 through a subdomain that points at Microsoft Dynamics 365. Microsoft Dynamics 365 is used by 581 companies runsonwhat tracks. ### What email provider does FACTOR use? FACTOR uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on factor.ca. Microsoft 365 is used by 716,268 companies runsonwhat tracks. ### What analytics tools does FACTOR use? FACTOR uses Google Analytics for analytics, alongside Google Tag Manager and Dynamics 365 Customer Voice, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on factor.ca. Google Analytics is used by 899,753 companies runsonwhat tracks. ### What is FACTOR's website built with? FACTOR uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on factor.ca. WordPress is used by 603,620 companies runsonwhat tracks. ### Does FACTOR use Cloudflare? Yes. runsonwhat found Cloudflare at FACTOR through Cloudflare code on factor.ca. Cloudflare is a CDN & Edge tool used by 715,054 companies runsonwhat tracks. ### Which companies have a tech stack similar to FACTOR's? The companies with the stacks most like FACTOR's are Klaudxys, Provance, Sempervox and Eden Smith Group, according to runsonwhat (November 2026). Each shares 5 to 9 tools with FACTOR, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what FACTOR uses? runsonwhat reads public records only. Of the 19 tools at FACTOR, 10 were found through code on factor.ca, 6 through email records, 2 through subdomains that point at the vendor and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and factor.ca about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/factor.ca (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.