# What does Fable use? Fable (fable.co) shows public evidence of 22 tools, according to runsonwhat (last checked 2026-10-23). - Industry: Software - Size: 11–50 employees - Based in: Hopkins Park, United States - Founded: 2019 - LinkedIn: https://www.linkedin.com/company/fablegroup ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | Custom domain, DNS verification records, Email records, Website code | 2020-05 | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code | | | [Help Scout](https://www.runsonwhat.com/reverse/helpscout) | Support & Docs | Custom domain, Email records, Website code | 2021-01 | | [Branch](https://www.runsonwhat.com/reverse/branch) | Marketing | Custom domain, Website code | 2020-10 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [Osano](https://www.runsonwhat.com/reverse/osano) | Security & Compliance | Website code | | ## FAQ ### What tools does Fable use? As of October 2026, runsonwhat has found 22 tools at Fable (fable.co) in public records. Edge & Hosting: Google Cloud. Application: Google Fonts, Tailwind CSS and Firebase. Data & Observability: Google Analytics and web-vitals. Go-to-market: Google Ads, Mailchimp and TikTok Pixel. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 23, 2026. ### What cloud does Fable run on? Fable uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud and code on fable.co. Google Cloud is used by 76,229 companies runsonwhat tracks. ### What email provider does Fable use? Fable uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,964 companies runsonwhat tracks. ### What does Fable use for customer support? Fable uses Help Scout for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Help Scout through a subdomain that points at Help Scout and email records, and Fable has used it since at least January 2021. Help Scout is used by 2,943 companies runsonwhat tracks. ### What analytics tools does Fable use? Fable uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on fable.co. Google Analytics is used by 889,539 companies runsonwhat tracks. ### What is Fable's website built with? Fable uses Contentful for its website, according to runsonwhat (October 2026). runsonwhat found Contentful through Contentful code on fable.co. Contentful is used by 4,227 companies runsonwhat tracks. ### How long has Fable used Firebase? Fable has used Firebase since at least May 2020, going by the first public certificate of the fable.co subdomain that points at Firebase. Other long-running tools at Fable include Branch (since October 2020) and Help Scout (since January 2021). ### Does Fable use Google Fonts? Yes. runsonwhat found Google Fonts at Fable through Google Fonts code on fable.co. Google Fonts is a Media & UI tool used by 815,851 companies runsonwhat tracks. ### Which companies have a tech stack similar to Fable's? The companies with the stacks most like Fable's are Thumbtack, Metropolitan United Church, Dinero Labs and Carmoola, according to runsonwhat (October 2026). Each shares 6 to 9 tools with Fable, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Fable uses? runsonwhat reads public records only. Of the 22 tools at Fable, 8 were found through code on fable.co, 6 through DNS records, 4 through subdomains that point at the vendor, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and fable.co about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/fable.co (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.