# What does Éxito use?

Éxito (exito.com) shows public evidence of 22 tools, according to runsonwhat (last checked 2026-10-11).

- Industry: Retail
- Size: 11–50 employees
- Based in: Winston-Salem, Colombia
- LinkedIn: https://www.linkedin.com/company/el-exito

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records |  |
| [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code |  |
| [VTEX](https://www.runsonwhat.com/reverse/vtex) | Website & CMS | Custom domain |  |
| [emBlue](https://www.runsonwhat.com/reverse/emblue) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records |  |
| [SparkPost](https://www.runsonwhat.com/reverse/sparkpost) | Email Delivery | Email records |  |

## FAQ

### What tools does Éxito use?

As of October 2026, runsonwhat has found 22 tools at Éxito (exito.com) in public records. Edge & Hosting: Cloudflare and Amazon CloudFront. Application: Google Fonts. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and TikTok Pixel. Company Ops: Microsoft 365, reCAPTCHA and Amazon SES. Last checked October 11, 2026.

### What CRM does Éxito use?

Éxito uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce. Salesforce is used by 33,684 companies runsonwhat tracks.

### What email provider does Éxito use?

Éxito uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 705,071 companies runsonwhat tracks.

### What analytics tools does Éxito use?

Éxito uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on exito.com. Google Analytics is used by 858,844 companies runsonwhat tracks.

### What is Éxito's website built with?

Éxito uses VTEX for its website, according to runsonwhat (October 2026). runsonwhat found VTEX through a subdomain that points at VTEX. VTEX is used by 1,318 companies runsonwhat tracks.

### What marketing software does Éxito use?

Éxito uses emBlue for marketing, according to runsonwhat (October 2026). runsonwhat found emBlue through email records that authorize emBlue. emBlue is used by 851 companies runsonwhat tracks.

### Does Éxito use Google Fonts?

Yes. runsonwhat found Google Fonts at Éxito through Google Fonts code on exito.com. Google Fonts is a Media & UI tool used by 795,218 companies runsonwhat tracks.

### Which companies have a tech stack similar to Éxito's?

The companies with the stacks most like Éxito's are Olimpica, La Fruteria Boutique De Frutas, Castillo Sacifia and Lucidez, according to runsonwhat (October 2026). Each shares 3 to 14 tools with Éxito, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Éxito uses?

runsonwhat reads public records only. Of the 22 tools at Éxito, 13 were found through code on exito.com, 5 through email records, 2 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and exito.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/exito.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.