# What does Salesforce use?

Salesforce (exacttarget.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-10-09).

- Industry: Software
- Size: 1,001–5,000 employees
- Based in: Indianapolis, United States
- Founded: 2001
- LinkedIn: https://www.linkedin.com/company/exacttarget

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain |  |
| [NS1](https://www.runsonwhat.com/reverse/ns1) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vidyard](https://www.runsonwhat.com/reverse/vidyard) | Media & UI | Website code |  |
| [Remix](https://www.runsonwhat.com/reverse/remix) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code |  |
| [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Website code |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |
| [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Custom domain, Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records |  |
| [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records |  |
| [Red Sift OnDMARC](https://www.runsonwhat.com/reverse/redsift) | Security & Compliance | Email records |  |

## FAQ

### What tools does Salesforce use?

As of October 2026, runsonwhat has found 24 tools at Salesforce (exacttarget.com) in public records. Edge & Hosting: Akamai and NS1. Application: Google Fonts, Vidyard and Remix. Data & Observability: Google Analytics, Optimizely and Contentsquare. Go-to-market: WordPress, Google Ads and LinkedIn Insight Tag. Company Ops: Let's Encrypt, Proofpoint and DigiCert. Last checked October 9, 2026.

### What CRM does Salesforce use?

Salesforce uses Salesforce for its CRM, alongside Demandbase, according to runsonwhat (October 2026). runsonwhat found Salesforce through Salesforce code on exacttarget.com. Salesforce is used by 33,482 companies runsonwhat tracks.

### What analytics tools does Salesforce use?

Salesforce uses Google Analytics for analytics, alongside Contentsquare, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on exacttarget.com. Google Analytics is used by 852,616 companies runsonwhat tracks.

### What is Salesforce's website built with?

Salesforce uses WordPress for its website, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on exacttarget.com. WordPress is used by 582,217 companies runsonwhat tracks.

### What marketing software does Salesforce use?

Salesforce uses Salesforce Marketing Cloud for marketing, according to runsonwhat (October 2026). runsonwhat found Salesforce Marketing Cloud through a subdomain that points at Salesforce Marketing Cloud and email records. Salesforce Marketing Cloud is used by 5,287 companies runsonwhat tracks.

### Does Salesforce use Google Fonts?

Yes. runsonwhat found Google Fonts at Salesforce through Google Fonts code on exacttarget.com. Google Fonts is a Media & UI tool used by 791,114 companies runsonwhat tracks.

### Which companies have a tech stack similar to Salesforce's?

The companies with the stacks most like Salesforce's are Cakewalk Software Consultancy, O POSITIV, Pine59 and Pepco, according to runsonwhat (October 2026). Each shares 2 to 8 tools with Salesforce, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Salesforce uses?

runsonwhat reads public records only. Of the 24 tools at Salesforce, 14 were found through code on exacttarget.com, 5 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and exacttarget.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/exacttarget.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
