# What does ETRO use? ETRO (etro.com) shows public evidence of 36 tools, according to runsonwhat (last checked 2026-10-09). - Industry: Clothing - Size: 51–200 employees - Based in: Milan, Italy - Founded: 1968 - LinkedIn: https://www.linkedin.com/company/etro ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Adyen](https://www.runsonwhat.com/reverse/adyen) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Akamai mPulse](https://www.runsonwhat.com/reverse/akamai-mpulse) | Monitoring | Website code | | | [Kameleoon](https://www.runsonwhat.com/reverse/kameleoon) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code | | | [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Website code | | | [Salesforce Commerce Cloud](https://www.runsonwhat.com/reverse/salesforce-commerce) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | DNS verification records | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | | [accessiBe](https://www.runsonwhat.com/reverse/accessibe) | Security & Compliance | Website code | | | [iubenda](https://www.runsonwhat.com/reverse/iubenda) | Security & Compliance | Website code | | | [Bitwarden](https://www.runsonwhat.com/reverse/bitwarden) | Security & Compliance | DNS verification records | | | [Amazon Business](https://www.runsonwhat.com/reverse/amazon-business) | Finance & Legal | DNS verification records | | | [AccessiWay](https://www.runsonwhat.com/reverse/accessiway) | Security & Compliance | Website code | | ## Recent changes at ETRO - 2026-10-09: started using [Amazon Business](https://www.runsonwhat.com/reverse/amazon-business) - 2026-10-09: started using [Bitwarden](https://www.runsonwhat.com/reverse/bitwarden) ## FAQ ### What tools does ETRO use? As of October 2026, runsonwhat has found 36 tools at ETRO (etro.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and React. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 9, 2026. ### What cloud does ETRO run on? ETRO uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on etro.com. Amazon Web Services is used by 145,073 companies runsonwhat tracks. ### What CRM does ETRO use? ETRO uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on etro.com. Salesforce is used by 33,679 companies runsonwhat tracks. ### What email provider does ETRO use? ETRO uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 705,045 companies runsonwhat tracks. ### What payment provider does ETRO use? ETRO uses PayPal for payments and billing, alongside Adyen, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on etro.com. PayPal is used by 33,864 companies runsonwhat tracks. ### What analytics tools does ETRO use? ETRO uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on etro.com. Google Analytics is used by 858,236 companies runsonwhat tracks. ### Does ETRO use jQuery? Yes. runsonwhat found jQuery at ETRO through jQuery code on etro.com. jQuery is a Frontend tool used by 901,379 companies runsonwhat tracks. ### Has ETRO changed tools recently? Yes. On runsonwhat's rechecks, ETRO started using Amazon Business and Bitwarden (latest on October 9, 2026). A change counts only between two checks of etro.com done the same way. ### Which companies have a tech stack similar to ETRO's? The companies with the stacks most like ETRO's are ASSOS Of Switzerland - Official Online Shop, BabyOne, Elisabetta Franchi and ARCA Fondi SGR, according to runsonwhat (October 2026). Each shares 15 to 19 tools with ETRO, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what ETRO uses? runsonwhat reads public records only. Of the 36 tools at ETRO, 26 were found through code on etro.com, 5 through DNS records, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and etro.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/etro.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.