# What does Ethical Consumer use?

Ethical Consumer (ethicalconsumer.org) shows public evidence of 14 tools, according to runsonwhat (last checked 2026-11-09).

- Industry: Publishing
- Size: 11–50 employees
- Based in: Manchester, United Kingdom
- Founded: 1989
- LinkedIn: https://www.linkedin.com/company/ethical-consumer

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [ShareThis](https://www.runsonwhat.com/reverse/sharethis) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |

## FAQ

### What tools does Ethical Consumer use?

As of November 2026, runsonwhat has found 14 tools at Ethical Consumer (ethicalconsumer.org) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365. Last checked November 9, 2026.

### What CRM does Ethical Consumer use?

Ethical Consumer uses Zoho for its CRM, according to runsonwhat (November 2026). runsonwhat found Zoho through email records that authorize Zoho. Zoho is used by 65,730 companies runsonwhat tracks.

### What email provider does Ethical Consumer use?

Ethical Consumer uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on ethicalconsumer.org. Microsoft 365 is used by 739,102 companies runsonwhat tracks.

### What analytics tools does Ethical Consumer use?

Ethical Consumer uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on ethicalconsumer.org. Google Analytics is used by 904,725 companies runsonwhat tracks.

### What marketing software does Ethical Consumer use?

Ethical Consumer uses Mailchimp for marketing, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 119,451 companies runsonwhat tracks.

### Does Ethical Consumer use jQuery?

Yes. runsonwhat found jQuery at Ethical Consumer through jQuery code on ethicalconsumer.org. jQuery is a Frontend tool used by 927,436 companies runsonwhat tracks.

### How does runsonwhat know what Ethical Consumer uses?

runsonwhat reads public records only. Of the 14 tools at Ethical Consumer, 10 were found through code on ethicalconsumer.org, 3 through email records and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ethicalconsumer.org about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/ethicalconsumer.org (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.