# What does ETC use? ETC (etcconnect.com) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Electrical/electronic Manufacturing - Size: 1,001–5,000 employees - Based in: Middleton, United Kingdom - Founded: 1975 - LinkedIn: https://www.linkedin.com/company/electronic-theatre-controls ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Custom domain, Website code | 2026-08 | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2018-05 | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, DNS records, Website code | 2023-04 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [LoginRadius](https://www.runsonwhat.com/reverse/loginradius) | Auth & Identity | Custom domain | 2021-10 | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2022-08 | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2022-08 | | [BigCommerce](https://www.runsonwhat.com/reverse/bigcommerce) | Website & CMS | Custom domain | 2015-10 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | | [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records | | | [TeamViewer](https://www.runsonwhat.com/reverse/teamviewer) | Dev Tools | DNS verification records | | | [Cookie Control](https://www.runsonwhat.com/reverse/civic-cookie-control) | Security & Compliance | Website code | | | [GitKraken](https://www.runsonwhat.com/reverse/gitkraken) | Dev Tools | DNS verification records | | ## FAQ ### What tools does ETC use? As of October 2026, runsonwhat has found 27 tools at ETC (etcconnect.com) in public records. Edge & Hosting: Cloudflare, Amazon CloudFront and Microsoft Azure. Application: jQuery, Anthropic and OpenAI. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026. ### What cloud does ETC run on? ETC uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure and DNS records, and ETC has used it since at least April 2023. Microsoft Azure is used by 46,330 companies runsonwhat tracks. ### What CRM does ETC use? ETC uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and ETC has used it since at least August 2022. HubSpot is used by 93,148 companies runsonwhat tracks. ### What email provider does ETC use? ETC uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 706,458 companies runsonwhat tracks. ### What analytics tools does ETC use? ETC uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on etcconnect.com. Google Analytics is used by 866,667 companies runsonwhat tracks. ### What is ETC's website built with? ETC uses HubSpot CMS for its website, alongside BigCommerce, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS, and ETC has used it since at least August 2022. HubSpot CMS is used by 33,028 companies runsonwhat tracks. ### How long has ETC used BigCommerce? ETC has used BigCommerce since at least October 2015, going by the first public certificate of the etcconnect.com subdomain that points at BigCommerce. Other long-running tools at ETC include Amazon CloudFront (since May 2018), LoginRadius (since October 2021) and HubSpot (since August 2022). ### Does ETC use jQuery? Yes. runsonwhat found jQuery at ETC through jQuery code on etcconnect.com. jQuery is a Frontend tool used by 906,358 companies runsonwhat tracks. ### Does ETC use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at ETC; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so ETC may use more AI tools than these. ### Which companies have a tech stack similar to ETC's? The companies with the stacks most like ETC's are Lifetime Television, Midco, Vidal Candies USA and CBC Sports, according to runsonwhat (October 2026). Each shares 4 to 10 tools with ETC, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what ETC uses? runsonwhat reads public records only. Of the 27 tools at ETC, 9 were found through DNS records, 8 through code on etcconnect.com, 7 through subdomains that point at the vendor and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and etcconnect.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/etcconnect.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.