# What does etap use? etap (etap.com) shows public evidence of 26 tools, according to runsonwhat (last checked 2026-11-05). - Based in: Irvine, United States - Founded: 1986 - LinkedIn: https://www.linkedin.com/company/operation-technology-inc- ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [ShareThis](https://www.runsonwhat.com/reverse/sharethis) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records | | | [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | Custom domain, DNS verification records, Email records, Website code | 2021-07 | | [Act-On](https://www.runsonwhat.com/reverse/act-on) | Marketing | Website code | | | [Progress Sitefinity](https://www.runsonwhat.com/reverse/progress-sitefinity) | Website & CMS | Website code | | | [Thought Industries](https://www.runsonwhat.com/reverse/thought-industries) | Support & Docs | Custom domain | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain | | | [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records | | | [Duo](https://www.runsonwhat.com/reverse/duo) | Security & Compliance | DNS verification records | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | | [GoTo](https://www.runsonwhat.com/reverse/goto) | Collaboration | DNS verification records | | | [TrustArc](https://www.runsonwhat.com/reverse/trustarc) | Security & Compliance | Website code | | ## Recent changes at etap - 2026-10-29: started using [Thought Industries](https://www.runsonwhat.com/reverse/thought-industries) ## FAQ ### What tools does etap use? As of November 2026, runsonwhat has found 26 tools at etap (etap.com) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: jQuery, Font Awesome and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Microsoft Ads and Brevo. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked November 5, 2026. ### What cloud does etap run on? etap uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure and DNS records. Microsoft Azure is used by 49,741 companies runsonwhat tracks. ### What CRM does etap use? etap uses Zoho for its CRM, according to runsonwhat (November 2026). runsonwhat found Zoho through a subdomain that points at Zoho and a DNS verification record, and etap has used it since at least July 2021. Zoho is used by 64,492 companies runsonwhat tracks. ### What email provider does etap use? etap uses Microsoft 365 for email and office software, alongside Apple Business and Exclaimer, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on etap.com. Microsoft 365 is used by 727,722 companies runsonwhat tracks. ### What does etap use for customer support? etap uses Thought Industries for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Thought Industries through a subdomain that points at Thought Industries. Thought Industries is used by 10 companies runsonwhat tracks. ### What analytics tools does etap use? etap uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on etap.com. Google Analytics is used by 905,454 companies runsonwhat tracks. ### How long has etap used Zoho? etap has used Zoho since at least July 2021, going by the first public certificate of the etap.com subdomain that points at Zoho. ### Does etap use jQuery? Yes. runsonwhat found jQuery at etap through jQuery code on etap.com. jQuery is a Frontend tool used by 929,192 companies runsonwhat tracks. ### Does etap use AI tools? Yes. runsonwhat has found Anthropic at etap; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so etap may use more AI tools than these. ### Has etap changed tools recently? Yes. On runsonwhat's rechecks, etap started using Thought Industries (latest on October 29, 2026). A change counts only between two checks of etap.com done the same way. ### Which companies have a tech stack similar to etap's? The companies with the stacks most like etap's are PLTW, Gallup.com, Unity Software and Ironclad, according to runsonwhat (November 2026). Each shares 7 to 14 tools with etap, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what etap uses? runsonwhat reads public records only. Of the 26 tools at etap, 12 were found through code on etap.com, 7 through DNS records, 4 through subdomains that point at the vendor and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and etap.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/etap.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.