# What does ESET use?

ESET (eset.dk) shows public evidence of 14 tools, according to runsonwhat (last checked 2026-10-23).

- Industry: Software
- Size: 201–1,000 employees
- Based in: Frederikshavn, Denmark
- Founded: 1992
- LinkedIn: https://www.linkedin.com/company/eset-nordics

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [NS1](https://www.runsonwhat.com/reverse/ns1) | DNS | DNS records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |
| [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [NetSuite](https://www.runsonwhat.com/reverse/netsuite) | Finance & Legal | Email records |  |

## FAQ

### What tools does ESET use?

As of October 2026, runsonwhat has found 14 tools at ESET (eset.dk) in public records. Edge & Hosting: NS1. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Mailchimp Transactional and NetSuite. Last checked October 23, 2026.

### What sales tools does ESET use?

The sales tools runsonwhat has found at ESET are Demandbase (October 2026); no CRM shows up in ESET's public records. runsonwhat found Demandbase through Demandbase code on eset.dk. Demandbase is used by 9,682 companies runsonwhat tracks.

### What email provider does ESET use?

ESET uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 715,067 companies runsonwhat tracks.

### What analytics tools does ESET use?

ESET uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on eset.dk. Google Analytics is used by 888,679 companies runsonwhat tracks.

### What marketing software does ESET use?

ESET uses G2 for marketing, according to runsonwhat (October 2026). runsonwhat found G2 through G2 code on eset.dk. G2 is used by 3,147 companies runsonwhat tracks.

### Does ESET use Google Ads?

Yes. runsonwhat found Google Ads at ESET through Google Ads code on eset.dk. Google Ads is a Ads & Pixels tool used by 515,414 companies runsonwhat tracks.

### Which companies have a tech stack similar to ESET's?

The companies with the stacks most like ESET's are Net Health Systems, Achievers, Applovin and Computers and Structures, according to runsonwhat (October 2026). Each shares 5 to 9 tools with ESET, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what ESET uses?

runsonwhat reads public records only. Of the 14 tools at ESET, 10 were found through code on eset.dk, 2 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and eset.dk about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/eset.dk (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.