# What does Equilar use? Equilar (equilar.com) shows public evidence of 39 tools, according to runsonwhat (last checked 2026-11-12). - Industry: Information Services - Size: 51–200 employees - Based in: Redwood City, United States - Founded: 2000 - LinkedIn: https://www.linkedin.com/company/equilar ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2025-01 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [ShareThis](https://www.runsonwhat.com/reverse/sharethis) | Media & UI | Website code | | | [Okta](https://www.runsonwhat.com/reverse/okta) | Auth & Identity | Custom domain, Website config | 2021-03 | | [AddSearch](https://www.runsonwhat.com/reverse/addsearch) | Search | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records, Email records, Website code | 2019-10 | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | | [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code | | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | | [RB2B](https://www.runsonwhat.com/reverse/rb2b) | Sales & CRM | Website code | | | [Salesloft](https://www.runsonwhat.com/reverse/salesloft) | Sales & CRM | Website code | | | [Common Room](https://www.runsonwhat.com/reverse/commonroom) | Sales & CRM | Website code | | | [Chili Piper](https://www.runsonwhat.com/reverse/chilipiper) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [Sophos](https://www.runsonwhat.com/reverse/sophos) | Security & Compliance | DNS verification records, Email records | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | ## FAQ ### What tools does Equilar use? As of November 2026, runsonwhat has found 39 tools at Equilar (equilar.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Google Cloud. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 12, 2026. ### What cloud does Equilar run on? Equilar uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on equilar.com. Amazon Web Services is used by 147,576 companies runsonwhat tracks. ### What sales tools does Equilar use? The sales tools runsonwhat has found at Equilar are Demandbase, 6sense, RB2B and Salesloft (November 2026); no CRM shows up in Equilar's public records. runsonwhat found Demandbase through Demandbase code on equilar.com. ### What email provider does Equilar use? Equilar uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 735,561 companies runsonwhat tracks. ### What analytics tools does Equilar use? Equilar uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on equilar.com. Google Analytics is used by 904,012 companies runsonwhat tracks. ### What is Equilar's website built with? Equilar uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on equilar.com. WordPress is used by 606,861 companies runsonwhat tracks. ### How long has Equilar used Pardot? Equilar has used Pardot since at least October 2019, going by the first public certificate of the equilar.com subdomain that points at Pardot. Other long-running tools at Equilar include Okta (since March 2021) and Amazon CloudFront (since January 2025). ### Does Equilar use jQuery? Yes. runsonwhat found jQuery at Equilar through jQuery code on equilar.com. jQuery is a Frontend tool used by 927,248 companies runsonwhat tracks. ### Does Equilar use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Equilar; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Equilar may use more AI tools than these. ### Which companies have a tech stack similar to Equilar's? The companies with the stacks most like Equilar's are Juro, Ceros, Dscout and Hightouch, according to runsonwhat (November 2026). Each shares 16 to 20 tools with Equilar, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Equilar uses? runsonwhat reads public records only. Of the 39 tools at Equilar, 23 were found through code on equilar.com, 10 through DNS records, 3 through subdomains that point at the vendor, 2 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and equilar.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/equilar.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.