# What does Equals use?

Equals (equalsplc.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-11-09).

- Industry: Financial Services
- Size: 201–1,000 employees
- Based in: London, United Kingdom
- Founded: 2007
- LinkedIn: https://www.linkedin.com/company/equalsmoney

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Website code |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [FullStory](https://www.runsonwhat.com/reverse/fullstory) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [CallRail](https://www.runsonwhat.com/reverse/callrail) | Sales & CRM | Website code |  |
| [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [iubenda](https://www.runsonwhat.com/reverse/iubenda) | Security & Compliance | Website code |  |

## FAQ

### What tools does Equals use?

As of November 2026, runsonwhat has found 18 tools at Equals (equalsplc.com) in public records. Edge & Hosting: Amazon Route 53, Amazon CloudFront and Vercel. Application: Vimeo and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: iubenda. Last checked November 9, 2026.

### What cloud does Equals run on?

Equals uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through Vercel code on equalsplc.com. Vercel is used by 53,593 companies runsonwhat tracks.

### What sales tools does Equals use?

The sales tools runsonwhat has found at Equals are CallRail (November 2026); no CRM shows up in Equals' public records. runsonwhat found CallRail through CallRail code on equalsplc.com. CallRail is used by 12,719 companies runsonwhat tracks.

### What analytics tools does Equals use?

Equals uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and FullStory, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on equalsplc.com. Google Analytics is used by 904,122 companies runsonwhat tracks.

### What marketing software does Equals use?

Equals uses G2 for marketing, according to runsonwhat (November 2026). runsonwhat found G2 through G2 code on equalsplc.com. G2 is used by 3,194 companies runsonwhat tracks.

### Does Equals use Google Ads?

Yes. runsonwhat found Google Ads at Equals through Google Ads code on equalsplc.com. Google Ads is a Ads & Pixels tool used by 540,315 companies runsonwhat tracks.

### Which companies have a tech stack similar to Equals's?

The companies with the stacks most like Equals' are Societyone, Carrington Dean, Betway Global and Stibo Systems, according to runsonwhat (November 2026). Each shares 7 to 9 tools with Equals, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Equals uses?

runsonwhat reads public records only. Of the 18 tools at Equals, 16 were found through code on equalsplc.com, 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and equalsplc.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/equalsplc.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.