# What does Equals 5 use? Equals 5 (equals5.com) shows public evidence of 28 tools, according to runsonwhat (last checked 2026-10-30). - Industry: Marketing and Advertising - Size: 11–50 employees - Based in: New York, United States - Founded: 2020 - LinkedIn: https://www.linkedin.com/company/equals5 ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Mixpanel](https://www.runsonwhat.com/reverse/mixpanel) | Analytics | Website code | | | [Amplitude](https://www.runsonwhat.com/reverse/amplitude) | Analytics | Website code | | | [Smartlook](https://www.runsonwhat.com/reverse/smartlook) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [Dealfront](https://www.runsonwhat.com/reverse/leadfeeder) | Sales & CRM | Website code | | | [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code | | | [RB2B](https://www.runsonwhat.com/reverse/rb2b) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | | [Mailtrap](https://www.runsonwhat.com/reverse/mailtrap) | Email Delivery | Email records | | ## FAQ ### What tools does Equals 5 use? As of October 2026, runsonwhat has found 28 tools at Equals 5 (equals5.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Google Cloud. Application: jQuery and Stripe. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 30, 2026. ### What cloud does Equals 5 run on? Equals 5 uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on equals5.com. Amazon Web Services is used by 146,178 companies runsonwhat tracks. ### What sales tools does Equals 5 use? The sales tools runsonwhat has found at Equals 5 are Calendly, Dealfront and RB2B (October 2026); no CRM shows up in Equals 5's public records. runsonwhat found Calendly through Calendly code on equals5.com. ### What email provider does Equals 5 use? Equals 5 uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,587 companies runsonwhat tracks. ### What payment provider does Equals 5 use? Equals 5 uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through Stripe code on equals5.com. Stripe is used by 30,512 companies runsonwhat tracks. ### What analytics tools does Equals 5 use? Equals 5 uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Mixpanel, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on equals5.com. Google Analytics is used by 898,756 companies runsonwhat tracks. ### Does Equals 5 use jQuery? Yes. runsonwhat found jQuery at Equals 5 through jQuery code on equals5.com. jQuery is a Frontend tool used by 925,302 companies runsonwhat tracks. ### Which companies have a tech stack similar to Equals 5's? The companies with the stacks most like Equals 5's are Digital Search Group, Sentriqo IT Solutions, CampusPE and Realtyon, according to runsonwhat (October 2026). Each shares 4 to 10 tools with Equals 5, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Equals 5 uses? runsonwhat reads public records only. Of the 28 tools at Equals 5, 19 were found through code on equals5.com, 6 through DNS records and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and equals5.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/equals5.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.