# What does Empson & Co. use?

Empson & Co. (empson.com) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-10-30).

- Industry: Wine and Spirits
- Size: 11–50 employees
- Based in: Milan, Italy
- Founded: 1972
- LinkedIn: https://www.linkedin.com/company/empson-

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [AddToAny](https://www.runsonwhat.com/reverse/addtoany) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [All in One SEO](https://www.runsonwhat.com/reverse/aioseo) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |

## FAQ

### What tools does Empson use?

As of November 2026, runsonwhat has found 12 tools at Empson (empson.com) in public records. Application: jQuery, Google Fonts and Google Maps. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Microsoft Ads. Company Ops: Microsoft 365 and Cookiebot. Last checked October 30, 2026.

### What email provider does Empson use?

Empson uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 719,722 companies runsonwhat tracks.

### What analytics tools does Empson use?

Empson uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on empson.com. Google Analytics is used by 906,097 companies runsonwhat tracks.

### What is Empson's website built with?

Empson uses WordPress for its website, alongside All in One SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on empson.com. WordPress is used by 607,097 companies runsonwhat tracks.

### Does Empson use jQuery?

Yes. runsonwhat found jQuery at Empson through jQuery code on empson.com. jQuery is a Frontend tool used by 929,919 companies runsonwhat tracks.

### How does runsonwhat know what Empson uses?

runsonwhat reads public records only. Of the 12 tools at Empson, 11 were found through code on empson.com, 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and empson.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/empson.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.