# What does embedded use? embedded (embedded.com) shows public evidence of 29 tools, according to runsonwhat (last checked 2026-11-01). - Industry: Online Media - Size: 11–50 employees - Based in: United States - LinkedIn: https://www.linkedin.com/company/embedded-com ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, Website code | | | [WordPress VIP](https://www.runsonwhat.com/reverse/wpvip) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Akamai mPulse](https://www.runsonwhat.com/reverse/akamai-mpulse) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config, Website code | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config | | | [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config, Website code | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config | | | [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config | | | [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records | | ## Recent changes at embedded - 2026-11-01: started using [Google Search Console](https://www.runsonwhat.com/reverse/gsc) - 2026-11-01: started using [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) - 2026-11-01: started using [Magnite](https://www.runsonwhat.com/reverse/magnite) - 2026-11-01: started using [OpenX](https://www.runsonwhat.com/reverse/openx) - 2026-11-01: started using [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) - 2026-11-01: started using [Sovrn](https://www.runsonwhat.com/reverse/sovrn) - 2026-11-01: started using [Teads](https://www.runsonwhat.com/reverse/teads) - 2026-11-01: started using [TripleLift](https://www.runsonwhat.com/reverse/triplelift) ## FAQ ### What tools does embedded use? As of November 2026, runsonwhat has found 29 tools at embedded (embedded.com) in public records. Edge & Hosting: Amazon Web Services, Akamai and WordPress VIP. Application: jQuery, Google Fonts and React. Data & Observability: Google Analytics, Google Tag Manager and Akamai mPulse. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, reCAPTCHA and Amazon SES. Last checked November 1, 2026. ### What cloud does embedded run on? embedded uses Amazon Web Services for hosting and cloud infrastructure, alongside WordPress VIP, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on embedded.com. Amazon Web Services is used by 146,631 companies runsonwhat tracks. ### What email provider does embedded use? embedded uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 718,502 companies runsonwhat tracks. ### What analytics tools does embedded use? embedded uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on embedded.com. Google Analytics is used by 906,655 companies runsonwhat tracks. ### What is embedded's website built with? embedded uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on embedded.com. WordPress is used by 607,222 companies runsonwhat tracks. ### What marketing software does embedded use? embedded uses Mailchimp for marketing, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 117,771 companies runsonwhat tracks. ### Does embedded use jQuery? Yes. runsonwhat found jQuery at embedded through jQuery code on embedded.com. jQuery is a Frontend tool used by 930,443 companies runsonwhat tracks. ### Has embedded changed tools recently? Yes. On runsonwhat's rechecks, embedded started using Google Search Console, Index Exchange and Magnite (latest on November 1, 2026). A change counts only between two checks of embedded.com done the same way. ### Which companies have a tech stack similar to embedded's? The companies with the stacks most like embedded's are Crikey, BroBible, StyleCaster and White River Canoe Company, according to runsonwhat (November 2026). Each shares 7 to 14 tools with embedded, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what embedded uses? runsonwhat reads public records only. Of the 29 tools at embedded, 14 were found through code on embedded.com, 9 through website configuration files, 3 through email records, 2 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and embedded.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/embedded.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.