# What does Effectual use?

Effectual (effectual.ai) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-11-03).

- Industry: IT Services
- Size: 201–1,000 employees
- Based in: Jersey City, United States
- Founded: 2018
- LinkedIn: https://www.linkedin.com/company/effectual-inc

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |
| [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |
| [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records |  |
| [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records |  |
| [Amazon Business](https://www.runsonwhat.com/reverse/amazon-business) | Finance & Legal | DNS verification records |  |

## FAQ

### What tools does Effectual use?

As of November 2026, runsonwhat has found 24 tools at Effectual (effectual.ai) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Microsoft Clarity. Go-to-market: WordPress, Yoast SEO and Elementor. Company Ops: Microsoft 365, reCAPTCHA and CookieYes. Last checked November 3, 2026.

### What CRM does Effectual use?

Effectual uses HubSpot for its CRM, alongside Demandbase, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on effectual.ai. HubSpot is used by 97,448 companies runsonwhat tracks.

### What email provider does Effectual use?

Effectual uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 732,285 companies runsonwhat tracks.

### What analytics tools does Effectual use?

Effectual uses Google Analytics for analytics, alongside Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on effectual.ai. Google Analytics is used by 903,824 companies runsonwhat tracks.

### What is Effectual's website built with?

Effectual uses WordPress for its website, alongside Yoast SEO and Elementor, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on effectual.ai. WordPress is used by 606,717 companies runsonwhat tracks.

### Does Effectual use jQuery?

Yes. runsonwhat found jQuery at Effectual through jQuery code on effectual.ai. jQuery is a Frontend tool used by 927,188 companies runsonwhat tracks.

### Which companies have a tech stack similar to Effectual's?

The companies with the stacks most like Effectual's are Wabash Center, Iolani School, Houk Air Conditioning and Connelly Electric, according to runsonwhat (November 2026). Each shares 8 to 15 tools with Effectual, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Effectual uses?

runsonwhat reads public records only. Of the 24 tools at Effectual, 17 were found through code on effectual.ai, 4 through DNS records, 2 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and effectual.ai about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/effectual.ai (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.