# What does Effect use?

Effect (effect.nz) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-10-27).

- Industry: IT Services
- Size: 11–50 employees
- Based in: Mount Victoria, New Zealand
- Founded: 2010
- LinkedIn: https://www.linkedin.com/company/effect-nz

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | Email records |  |
| [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Custom domain, Website code |  |
| [Umbraco](https://www.runsonwhat.com/reverse/umbraco) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records |  |

## FAQ

### What tools does Effect use?

As of October 2026, runsonwhat has found 15 tools at Effect (effect.nz) in public records. Edge & Hosting: Microsoft Azure. Application: GSAP and Anthropic. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Mailchimp and Zoho. Company Ops: Microsoft 365, Atlassian and Mailchimp Transactional. Last checked October 27, 2026.

### What cloud does Effect run on?

Effect uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure and code on effect.nz. Microsoft Azure is used by 47,280 companies runsonwhat tracks.

### What CRM does Effect use?

Effect uses Zoho for its CRM, alongside Apollo.io, according to runsonwhat (October 2026). runsonwhat found Zoho through email records that authorize Zoho. Zoho is used by 62,864 companies runsonwhat tracks.

### What email provider does Effect use?

Effect uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on effect.nz. Microsoft 365 is used by 713,851 companies runsonwhat tracks.

### What analytics tools does Effect use?

Effect uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on effect.nz. Google Analytics is used by 886,942 companies runsonwhat tracks.

### What is Effect's website built with?

Effect uses Umbraco for its website, according to runsonwhat (October 2026). runsonwhat found Umbraco through Umbraco code on effect.nz. Umbraco is used by 1,733 companies runsonwhat tracks.

### Does Effect use Google Ads?

Yes. runsonwhat found Google Ads at Effect through Google Ads code on effect.nz. Google Ads is a Ads & Pixels tool used by 512,840 companies runsonwhat tracks.

### Does Effect use AI tools?

Yes. runsonwhat has found Anthropic at Effect; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Effect may use more AI tools than these.

### Which companies have a tech stack similar to Effect's?

The companies with the stacks most like Effect's are Orientering i Sverige, HBA Trust, Berrill & Watson and Pedagogisk Vikarsentral, according to runsonwhat (October 2026). Each shares 5 to 6 tools with Effect, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Effect uses?

runsonwhat reads public records only. Of the 15 tools at Effect, 6 were found through code on effect.nz, 4 through email records, 3 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and effect.nz about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/effect.nz (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.