# What does Gimmal use?

Gimmal (ecmwise.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Software
- Size: 11–50 employees
- Based in: Calgary, Canada
- Founded: 2011
- LinkedIn: https://www.linkedin.com/company/gimmal

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain, DNS records |  |
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code |  |
| [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Website code |  |
| [Navattic](https://www.runsonwhat.com/reverse/navattic) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |

## FAQ

### What tools does Gimmal use?

As of October 2026, runsonwhat has found 18 tools at Gimmal (ecmwise.com) in public records. Edge & Hosting: GoDaddy, Fastly and Microsoft Azure. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365 and reCAPTCHA. Last checked October 20, 2026.

### What cloud does Gimmal run on?

Gimmal uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure. Microsoft Azure is used by 46,064 companies runsonwhat tracks.

### What email provider does Gimmal use?

Gimmal uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 705,748 companies runsonwhat tracks.

### What analytics tools does Gimmal use?

Gimmal uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on ecmwise.com. Google Analytics is used by 862,972 companies runsonwhat tracks.

### What is Gimmal's website built with?

Gimmal uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on ecmwise.com. WordPress is used by 588,509 companies runsonwhat tracks.

### What marketing software does Gimmal use?

Gimmal uses Marketo for marketing, alongside Navattic, according to runsonwhat (October 2026). runsonwhat found Marketo through Marketo code on ecmwise.com. Marketo is used by 8,799 companies runsonwhat tracks.

### Does Gimmal use jQuery?

Yes. runsonwhat found jQuery at Gimmal through jQuery code on ecmwise.com. jQuery is a Frontend tool used by 905,114 companies runsonwhat tracks.

### Which companies have a tech stack similar to Gimmal's?

The companies with the stacks most like Gimmal's are LineSlip Solutions, SchoolMint, Maxio and Alkira, according to runsonwhat (October 2026). Each shares 7 to 11 tools with Gimmal, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Gimmal uses?

runsonwhat reads public records only. Of the 18 tools at Gimmal, 14 were found through code on ecmwise.com, 2 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ecmwise.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/ecmwise.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.