# What does DOWN inc. use?

DOWN inc. (downinc.com) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-10-19).

- Industry: Wholesale
- Size: 51–200 employees
- Based in: Grand Rapids, United States
- Founded: 1960
- LinkedIn: https://www.linkedin.com/company/down-inc-

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | DNS verification records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [WooCommerce](https://www.runsonwhat.com/reverse/woocommerce) | Website & CMS | Website code |  |
| [All in One SEO](https://www.runsonwhat.com/reverse/aioseo) | Website & CMS | Website code |  |
| [Simpli.fi](https://www.runsonwhat.com/reverse/simplifi) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |
| [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records |  |

## FAQ

### What tools does DOWN use?

As of October 2026, runsonwhat has found 19 tools at DOWN (downinc.com) in public records. Edge & Hosting: Cloudflare and WP Engine. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and WooCommerce. Company Ops: Microsoft 365, CookieYes and Webex. Last checked October 19, 2026.

### What cloud does DOWN run on?

DOWN uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WP Engine through a DNS verification record for WP Engine and code on downinc.com. WP Engine is used by 50,894 companies runsonwhat tracks.

### What email provider does DOWN use?

DOWN uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on downinc.com. Microsoft 365 is used by 706,393 companies runsonwhat tracks.

### What analytics tools does DOWN use?

DOWN uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on downinc.com. Google Analytics is used by 864,231 companies runsonwhat tracks.

### What is DOWN's website built with?

DOWN uses WordPress for its website, alongside WooCommerce and All in One SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on downinc.com. WordPress is used by 588,932 companies runsonwhat tracks.

### Does DOWN use jQuery?

Yes. runsonwhat found jQuery at DOWN through jQuery code on downinc.com. jQuery is a Frontend tool used by 905,691 companies runsonwhat tracks.

### How does runsonwhat know what DOWN uses?

runsonwhat reads public records only. Of the 19 tools at DOWN, 15 were found through code on downinc.com, 2 through DNS records, 1 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and downinc.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/downinc.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.