# What does Google Marketing Platform use?

Google Marketing Platform (doubleclick.net) shows public evidence of 7 tools, according to runsonwhat (last checked 2026-10-20).

- LinkedIn: https://www.linkedin.com/company/google

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |

## FAQ

### What tools does Google Marketing Platform use?

As of October 2026, runsonwhat has found 7 tools at Google Marketing Platform (doubleclick.net) in public records. Application: Google Fonts. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads. Company Ops: Google Workspace and Google Trust Services. Last checked October 20, 2026.

### What email provider does Google Marketing Platform use?

Google Marketing Platform uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 402,326 companies runsonwhat tracks.

### What analytics tools does Google Marketing Platform use?

Google Marketing Platform uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on doubleclick.net. Google Analytics is used by 878,812 companies runsonwhat tracks.

### Does Google Marketing Platform use Google Fonts?

Yes. runsonwhat found Google Fonts at Google Marketing Platform through Google Fonts code on doubleclick.net. Google Fonts is a Media & UI tool used by 808,997 companies runsonwhat tracks.

### How does runsonwhat know what Google Marketing Platform uses?

runsonwhat reads public records only. Of the 7 tools at Google Marketing Platform, 4 were found through code on doubleclick.net, 2 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and doubleclick.net about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/doubleclick.net (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.