# What does DIRECTV use? DIRECTV (directvla.com) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-10-21). - Industry: Entertainment - Size: 10,000+ employees - Based in: United States - Founded: 1996 - LinkedIn: https://www.linkedin.com/company/directvla ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Maze](https://www.runsonwhat.com/reverse/maze) | Analytics | Website code | | | [AppDynamics](https://www.runsonwhat.com/reverse/appdynamics) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code | | | [MediaMath](https://www.runsonwhat.com/reverse/mediamath) | Ads & Pixels | Website code | | | [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | DNS verification records | | | [emBlue](https://www.runsonwhat.com/reverse/emblue) | Marketing | Email records | | | [LivePerson](https://www.runsonwhat.com/reverse/liveperson) | Support & Docs | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | | [Workplace from Meta](https://www.runsonwhat.com/reverse/meta-workplace) | Collaboration | DNS verification records | | | [HashiCorp Cloud](https://www.runsonwhat.com/reverse/hashicorp) | Dev Tools | DNS verification records | | | [Radware](https://www.runsonwhat.com/reverse/radware) | Security & Compliance | Custom domain | | ## Recent changes at DIRECTV - 2026-10-21: started using [RTB House](https://www.runsonwhat.com/reverse/rtb-house) - 2026-10-21: started using [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) - 2026-10-21: started using [YouTube](https://www.runsonwhat.com/reverse/youtube) ## FAQ ### What tools does DIRECTV use? As of October 2026, runsonwhat has found 33 tools at DIRECTV (directvla.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: YouTube, React and Tailwind CSS. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Atlassian and GlobalSign. Last checked October 21, 2026. ### What cloud does DIRECTV run on? DIRECTV uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on directvla.com. Amazon Web Services is used by 145,452 companies runsonwhat tracks. ### What email provider does DIRECTV use? DIRECTV uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 709,011 companies runsonwhat tracks. ### What does DIRECTV use for customer support? DIRECTV uses LivePerson for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found LivePerson through LivePerson code on directvla.com. LivePerson is used by 639 companies runsonwhat tracks. ### What analytics tools does DIRECTV use? DIRECTV uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on directvla.com. Google Analytics is used by 872,913 companies runsonwhat tracks. ### What marketing software does DIRECTV use? DIRECTV uses Salesforce Marketing Cloud for marketing, alongside emBlue, according to runsonwhat (October 2026). runsonwhat found Salesforce Marketing Cloud through a DNS verification record for Salesforce Marketing Cloud. Salesforce Marketing Cloud is used by 5,363 companies runsonwhat tracks. ### Does DIRECTV use Cloudflare? Yes. runsonwhat found Cloudflare at DIRECTV through Cloudflare code on directvla.com. Cloudflare is a CDN & Edge tool used by 700,610 companies runsonwhat tracks. ### Has DIRECTV changed tools recently? Yes. On runsonwhat's rechecks, DIRECTV started using RTB House, TikTok Pixel and YouTube (latest on October 21, 2026). A change counts only between two checks of directvla.com done the same way. ### Which companies have a tech stack similar to DIRECTV's? The companies with the stacks most like DIRECTV's are Commonwealth Bank, Celebrity Cruises, HSBC Hong Kong and Pontificia Universidad Javeriana, according to runsonwhat (October 2026). Each shares 9 to 10 tools with DIRECTV, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what DIRECTV uses? runsonwhat reads public records only. Of the 33 tools at DIRECTV, 20 were found through code on directvla.com, 9 through DNS records, 2 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and directvla.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/directvla.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.