# What does Direct Analytics use?

Direct Analytics (directanalyticsinc.com) shows public evidence of 13 tools, according to runsonwhat (last checked 2026-10-30).

- Industry: Software
- Size: 11–50 employees
- Based in: Pittsburgh, United States
- Founded: 2012
- LinkedIn: https://www.linkedin.com/company/direct-analytics

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain, DNS records |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |

## FAQ

### What tools does Direct Analytics use?

As of October 2026, runsonwhat has found 13 tools at Direct Analytics (directanalyticsinc.com) in public records. Edge & Hosting: GoDaddy and Vercel. Application: Google Fonts, Adobe Fonts and Next.js. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads and Klaviyo. Company Ops: Microsoft 365, SendGrid and Mailchimp Transactional. Last checked October 30, 2026.

### What cloud does Direct Analytics run on?

Direct Analytics uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through a subdomain that points at Vercel and DNS records. Vercel is used by 49,844 companies runsonwhat tracks.

### What email provider does Direct Analytics use?

Direct Analytics uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 715,587 companies runsonwhat tracks.

### What analytics tools does Direct Analytics use?

Direct Analytics uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on directanalyticsinc.com. Google Analytics is used by 898,756 companies runsonwhat tracks.

### What marketing software does Direct Analytics use?

Direct Analytics uses Klaviyo for marketing, according to runsonwhat (October 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo and code on directanalyticsinc.com. Klaviyo is used by 35,704 companies runsonwhat tracks.

### Does Direct Analytics use Google Fonts?

Yes. runsonwhat found Google Fonts at Direct Analytics through Google Fonts code on directanalyticsinc.com. Google Fonts is a Media & UI tool used by 820,583 companies runsonwhat tracks.

### How does runsonwhat know what Direct Analytics uses?

runsonwhat reads public records only. Of the 13 tools at Direct Analytics, 6 were found through code on directanalyticsinc.com, 3 through email records, 2 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and directanalyticsinc.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/directanalyticsinc.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.