# What does Direct Digital use? Direct Digital (direct-digital.com) shows public evidence of 23 tools, according to runsonwhat (last checked 2026-10-28). - Industry: Photography - Size: 51–200 employees - Based in: London, United Kingdom - Founded: 1993 - LinkedIn: https://www.linkedin.com/company/directdigitalhq ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain, Website code | | | [Pantheon](https://www.runsonwhat.com/reverse/pantheon) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code | | | [Olark](https://www.runsonwhat.com/reverse/olark) | Support & Docs | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code | | | [Trend Micro](https://www.runsonwhat.com/reverse/trend-micro) | Security & Compliance | Email records | | | [PowerDMARC](https://www.runsonwhat.com/reverse/powerdmarc) | Security & Compliance | Email records | | | [Airtable](https://www.runsonwhat.com/reverse/airtable) | Collaboration | DNS verification records | | ## FAQ ### What tools does Direct Digital use? As of November 2026, runsonwhat has found 23 tools at Direct Digital (direct-digital.com) in public records. Edge & Hosting: Cloudflare, Fastly and Pantheon. Application: jQuery, Font Awesome and React. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Meta Pixel, Calendly and Olark. Company Ops: Microsoft 365, Apple Business and OneTrust. Last checked October 28, 2026. ### What cloud does Direct Digital run on? Direct Digital uses Pantheon for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Pantheon through Pantheon code on direct-digital.com. Pantheon is used by 4,317 companies runsonwhat tracks. ### What sales tools does Direct Digital use? The sales tools runsonwhat has found at Direct Digital are Calendly (November 2026); no CRM shows up in Direct Digital's public records. runsonwhat found Calendly through Calendly code on direct-digital.com. Calendly is used by 31,452 companies runsonwhat tracks. ### What email provider does Direct Digital use? Direct Digital uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 719,709 companies runsonwhat tracks. ### What does Direct Digital use for customer support? Direct Digital uses Olark for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Olark through Olark code on direct-digital.com. Olark is used by 1,376 companies runsonwhat tracks. ### What analytics tools does Direct Digital use? Direct Digital uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Matomo, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on direct-digital.com. Google Analytics is used by 906,164 companies runsonwhat tracks. ### Does Direct Digital use jQuery? Yes. runsonwhat found jQuery at Direct Digital through jQuery code on direct-digital.com. jQuery is a Frontend tool used by 929,992 companies runsonwhat tracks. ### Which companies have a tech stack similar to Direct Digital's? The companies with the stacks most like Direct Digital's are BlackHatWing, Colorado Cannabis Tours and 420 Hotels, SMTP.com and Pine Forest Camp, according to runsonwhat (November 2026). Each shares 4 to 9 tools with Direct Digital, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Direct Digital uses? runsonwhat reads public records only. Of the 23 tools at Direct Digital, 15 were found through code on direct-digital.com, 4 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and direct-digital.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/direct-digital.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.