# What does DEN use?

DEN (den.fi) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-11-08).

- Industry: Consumer Services
- Size: 201–1,000 employees
- Based in: Finland
- Founded: 1989
- LinkedIn: https://www.linkedin.com/company/den-finland-oy

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Email records, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Lovable](https://www.runsonwhat.com/reverse/lovable) | Dev Tools | DNS verification records |  |

## FAQ

### What tools does DEN use?

As of November 2026, runsonwhat has found 19 tools at DEN (den.fi) in public records. Edge & Hosting: Microsoft Azure. Application: jQuery, YouTube and Anthropic. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, SendGrid and Cookiebot. Last checked November 8, 2026.

### What cloud does DEN run on?

DEN uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Microsoft Azure through DNS records that point at Microsoft Azure and code on den.fi. Microsoft Azure is used by 51,016 companies runsonwhat tracks.

### What CRM does DEN use?

DEN uses Salesforce for its CRM, according to runsonwhat (November 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on den.fi. Salesforce is used by 35,594 companies runsonwhat tracks.

### What email provider does DEN use?

DEN uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on den.fi. Microsoft 365 is used by 737,883 companies runsonwhat tracks.

### What analytics tools does DEN use?

DEN uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on den.fi. Google Analytics is used by 904,373 companies runsonwhat tracks.

### What is DEN's website built with?

DEN uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on den.fi. WordPress is used by 607,036 companies runsonwhat tracks.

### Does DEN use jQuery?

Yes. runsonwhat found jQuery at DEN through jQuery code on den.fi. jQuery is a Frontend tool used by 927,324 companies runsonwhat tracks.

### Does DEN use AI tools?

Yes. runsonwhat has found Anthropic at DEN; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so DEN may use more AI tools than these.

### Which companies have a tech stack similar to DEN's?

The companies with the stacks most like DEN's are Ooma, LetyShops, Jonas Club Software and Voyado, according to runsonwhat (November 2026). Each shares 6 to 14 tools with DEN, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what DEN uses?

runsonwhat reads public records only. Of the 19 tools at DEN, 10 were found through code on den.fi, 5 through email records, 3 through DNS records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and den.fi about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/den.fi (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
