# What does The Deciding Factor use? The Deciding Factor (decidingfactor.us) shows public evidence of 25 tools, according to runsonwhat (last checked 2026-10-23). - LinkedIn: https://www.linkedin.com/company/the-deciding-factor ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Constant Contact](https://www.runsonwhat.com/reverse/constantcontact) | Marketing | Email records | | | [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code | | | [SharpSpring](https://www.runsonwhat.com/reverse/sharpspring) | Marketing | Website code | | | [Search Atlas](https://www.runsonwhat.com/reverse/search-atlas) | Marketing | Website code | | | [Propensity](https://www.runsonwhat.com/reverse/propensity) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain, Email records | 2025-12 | | [accessiBe](https://www.runsonwhat.com/reverse/accessibe) | Security & Compliance | Website code | | ## FAQ ### What tools does The Deciding Factor use? As of October 2026, runsonwhat has found 25 tools at The Deciding Factor (decidingfactor.us) in public records. Edge & Hosting: Cloudflare, GoDaddy and WP Engine. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Mailgun and accessiBe. Last checked October 23, 2026. ### What cloud does The Deciding Factor run on? The Deciding Factor uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WP Engine through WP Engine code on decidingfactor.us. WP Engine is used by 51,591 companies runsonwhat tracks. ### What sales tools does The Deciding Factor use? The sales tools runsonwhat has found at The Deciding Factor are Apollo.io and Propensity (October 2026); no CRM shows up in The Deciding Factor's public records. runsonwhat found Apollo.io through Apollo.io code on decidingfactor.us. ### What email provider does The Deciding Factor use? The Deciding Factor uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 716,411 companies runsonwhat tracks. ### What analytics tools does The Deciding Factor use? The Deciding Factor uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on decidingfactor.us. Google Analytics is used by 893,006 companies runsonwhat tracks. ### What is The Deciding Factor's website built with? The Deciding Factor uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on decidingfactor.us. WordPress is used by 601,985 companies runsonwhat tracks. ### How long has The Deciding Factor used Mailgun? The Deciding Factor has used Mailgun since at least December 2025, going by the first public certificate of the decidingfactor.us subdomain that points at Mailgun. ### Does The Deciding Factor use Cloudflare? Yes. runsonwhat found Cloudflare at The Deciding Factor through Cloudflare code on decidingfactor.us. Cloudflare is a CDN & Edge tool used by 710,966 companies runsonwhat tracks. ### Which companies have a tech stack similar to The Deciding Factor's? The companies with the stacks most like The Deciding Factor's are Bluewave Technology Group, Bluewave Technology Group, Bluewave Technology Group and Bluewave Technology Group, according to runsonwhat (October 2026). Each shares 11 to 13 tools with The Deciding Factor, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what The Deciding Factor uses? runsonwhat reads public records only. Of the 25 tools at The Deciding Factor, 18 were found through code on decidingfactor.us, 4 through DNS records, 1 through website configuration files, 1 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and decidingfactor.us about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/decidingfactor.us (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.