# What does dba use?

dba (dba.dk) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-10-09).

- Industry: Internet
- Size: 51–200 employees
- Based in: København K, Denmark
- Founded: 1981
- LinkedIn: https://www.linkedin.com/company/dbadk

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Website code |  |
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | DNS records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code |  |
| [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records |  |
| [Red Sift OnDMARC](https://www.runsonwhat.com/reverse/redsift) | Security & Compliance | Email records |  |
| [Sourcepoint](https://www.runsonwhat.com/reverse/sourcepoint) | Security & Compliance | Custom domain |  |

## FAQ

### What tools does dba use?

As of October 2026, runsonwhat has found 21 tools at dba (dba.dk) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Google Cloud. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Google Ad Manager. Company Ops: Microsoft 365, Google Workspace and Atlassian. Last checked October 9, 2026.

### What cloud does dba run on?

dba uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on dba.dk. Amazon Web Services is used by 144,750 companies runsonwhat tracks.

### What CRM does dba use?

dba uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce. Salesforce is used by 33,413 companies runsonwhat tracks.

### What email provider does dba use?

dba uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 700,596 companies runsonwhat tracks.

### What does dba use for customer support?

dba uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records. Zendesk is used by 40,836 companies runsonwhat tracks.

### What analytics tools does dba use?

dba uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on dba.dk. Google Analytics is used by 850,248 companies runsonwhat tracks.

### Does dba use Google Ads?

Yes. runsonwhat found Google Ads at dba through Google Ads code on dba.dk. Google Ads is a Ads & Pixels tool used by 457,019 companies runsonwhat tracks.

### Which companies have a tech stack similar to dba's?

The companies with the stacks most like dba's are Mumsnet, Macworld, Die Zeit and RTL NEWS, according to runsonwhat (October 2026). Each shares 7 to 12 tools with dba, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what dba uses?

runsonwhat reads public records only. Of the 21 tools at dba, 10 were found through code on dba.dk, 6 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and dba.dk about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/dba.dk (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.