# What does Salesforce use?

Salesforce (datorama.com) shows public evidence of 28 tools, according to runsonwhat (last checked 2026-11-09).

- Industry: Software
- Size: 201–1,000 employees
- Based in: New York, United States
- Founded: 2012
- LinkedIn: https://www.linkedin.com/company/datorama

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain |  |
| [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain | 2017-08 |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vidyard](https://www.runsonwhat.com/reverse/vidyard) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code |  |
| [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code |  |
| [Akamai mPulse](https://www.runsonwhat.com/reverse/akamai-mpulse) | Monitoring | Website code |  |
| [Salesforce Personalization](https://www.runsonwhat.com/reverse/salesforce-personalization) | Flags & Experiments | Website code |  |
| [Salesforce Audience Studio](https://www.runsonwhat.com/reverse/salesforce-audience-studio) | Data Pipeline | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Website code |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code |  |
| [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Email records |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | DNS verification records, Email records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records |  |
| [Red Sift OnDMARC](https://www.runsonwhat.com/reverse/redsift) | Security & Compliance | Email records |  |

## Recent changes at Salesforce

- 2026-11-01: stopped using [Vanilla Forums](https://www.runsonwhat.com/reverse/vanilla)

## FAQ

### What tools does Salesforce use?

As of November 2026, runsonwhat has found 28 tools at Salesforce (datorama.com) in public records. Edge & Hosting: Amazon Route 53, Amazon CloudFront and Akamai. Application: Google Fonts and Vidyard. Data & Observability: Google Analytics, Optimizely and Contentsquare. Go-to-market: WordPress, Google Ads and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and Amazon SES. Last checked November 9, 2026.

### What CRM does Salesforce use?

Salesforce uses Salesforce for its CRM, alongside Demandbase, according to runsonwhat (November 2026). runsonwhat found Salesforce through Salesforce code on datorama.com. Salesforce is used by 35,590 companies runsonwhat tracks.

### What email provider does Salesforce use?

Salesforce uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 737,865 companies runsonwhat tracks.

### What does Salesforce use for customer support?

Salesforce uses Freshdesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Freshdesk through email records that authorize Freshdesk. Freshdesk is used by 13,041 companies runsonwhat tracks.

### What analytics tools does Salesforce use?

Salesforce uses Google Analytics for analytics, alongside Contentsquare, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on datorama.com. Google Analytics is used by 904,286 companies runsonwhat tracks.

### What is Salesforce's website built with?

Salesforce uses WordPress for its website, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on datorama.com. WordPress is used by 607,000 companies runsonwhat tracks.

### How long has Salesforce used Akamai?

Salesforce has used Akamai since at least August 2017, going by the first public certificate of the datorama.com subdomain that points at Akamai.

### Does Salesforce use Google Fonts?

Yes. runsonwhat found Google Fonts at Salesforce through Google Fonts code on datorama.com. Google Fonts is a Media & UI tool used by 825,834 companies runsonwhat tracks.

### Has Salesforce changed tools recently?

Yes. On runsonwhat's rechecks, Salesforce stopped using Vanilla Forums (latest on November 1, 2026). A change counts only between two checks of datorama.com done the same way.

### Which companies have a tech stack similar to Salesforce's?

The companies with the stacks most like Salesforce's are Salesforce, Salesforce, Salesforce and Salesforce, according to runsonwhat (November 2026). Each shares 18 to 24 tools with Salesforce, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Salesforce uses?

runsonwhat reads public records only. Of the 28 tools at Salesforce, 17 were found through code on datorama.com, 5 through DNS records, 4 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and datorama.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/datorama.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
