# What does Custodia use?

Custodia (custodiatechnology.com) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-10-16).

- Industry: Software
- Size: 51–200 employees
- Based in: Manchester, United Kingdom
- Founded: 2017
- LinkedIn: https://www.linkedin.com/company/custodia-technology

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain, DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain, Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records |  |
| [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records |  |
| [Rippling](https://www.runsonwhat.com/reverse/rippling) | People & HR | DNS verification records |  |
| [Secureframe](https://www.runsonwhat.com/reverse/secureframe) | Security & Compliance | DNS verification records |  |

## Recent changes at Custodia

- 2026-10-16: started using [Rippling](https://www.runsonwhat.com/reverse/rippling)

## FAQ

### What tools does Custodia use?

As of October 2026, runsonwhat has found 17 tools at Custodia (custodiatechnology.com) in public records. Edge & Hosting: Cloudflare and GoDaddy. Application: YouTube. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, LinkedIn Insight Tag and HubSpot. Company Ops: Microsoft 365, Atlassian and Exclaimer. Last checked October 16, 2026.

### What CRM does Custodia use?

Custodia uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 92,630 companies runsonwhat tracks.

### What email provider does Custodia use?

Custodia uses Microsoft 365 for email and office software, alongside Exclaimer, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 705,054 companies runsonwhat tracks.

### What analytics tools does Custodia use?

Custodia uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on custodiatechnology.com. Google Analytics is used by 858,511 companies runsonwhat tracks.

### What is Custodia's website built with?

Custodia uses HubSpot CMS for its website, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS and code on custodiatechnology.com. HubSpot CMS is used by 32,901 companies runsonwhat tracks.

### What marketing software does Custodia use?

Custodia uses Pardot for marketing, according to runsonwhat (October 2026). runsonwhat found Pardot through a subdomain that points at Pardot. Pardot is used by 20,078 companies runsonwhat tracks.

### Does Custodia use Cloudflare?

Yes. runsonwhat found Cloudflare at Custodia through Cloudflare code on custodiatechnology.com. Cloudflare is a CDN & Edge tool used by 695,147 companies runsonwhat tracks.

### Has Custodia changed tools recently?

Yes. On runsonwhat's rechecks, Custodia started using Rippling (latest on October 16, 2026). A change counts only between two checks of custodiatechnology.com done the same way.

### Which companies have a tech stack similar to Custodia's?

The companies with the stacks most like Custodia's are Contractbook, Relyance AI, DocSolid and Knowde, according to runsonwhat (October 2026). Each shares 4 to 9 tools with Custodia, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Custodia uses?

runsonwhat reads public records only. Of the 17 tools at Custodia, 7 were found through code on custodiatechnology.com, 4 through DNS records, 3 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and custodiatechnology.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/custodiatechnology.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
