# What does Cupshe use? Cupshe (cupshe.com) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-10-21). - Industry: Apparel & Fashion - Size: 201–1,000 employees - Based in: Los Angeles, United States - Founded: 2015 - LinkedIn: https://www.linkedin.com/company/cupshe ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain, DNS records | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain, Website code | 2022-03 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Email records, DNS records | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code | | | [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Email records | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | | [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code | | | [Attentive](https://www.runsonwhat.com/reverse/attentive) | Marketing | Website code | | | [SAP Emarsys](https://www.runsonwhat.com/reverse/emarsys) | Marketing | Custom domain, Website code | 2023-07 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code | | | [consentmanager](https://www.runsonwhat.com/reverse/consentmanager) | Security & Compliance | Website code | | | [Forter](https://www.runsonwhat.com/reverse/forter) | Security & Compliance | Website code | | ## Recent changes at Cupshe - 2026-10-21: started using [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) - 2026-10-21: started using [Attentive](https://www.runsonwhat.com/reverse/attentive) - 2026-10-21: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads) - 2026-10-21: started using [llms.txt](https://www.runsonwhat.com/reverse/llms-txt) - 2026-10-21: started using [RTB House](https://www.runsonwhat.com/reverse/rtb-house) - 2026-10-21: started using [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) - 2026-10-21: started using [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) - 2026-10-21: started using [X Ads](https://www.runsonwhat.com/reverse/x-ads) ## FAQ ### What tools does Cupshe use? As of October 2026, runsonwhat has found 33 tools at Cupshe (cupshe.com) in public records. Edge & Hosting: GoDaddy, Amazon Web Services and Amazon CloudFront. Application: Vue.js and PayPal. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 21, 2026. ### What cloud does Cupshe run on? Cupshe uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on cupshe.com. Amazon Web Services is used by 145,587 companies runsonwhat tracks. ### What email provider does Cupshe use? Cupshe uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 710,115 companies runsonwhat tracks. ### What does Cupshe use for customer support? Cupshe uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 41,716 companies runsonwhat tracks. ### What payment provider does Cupshe use? Cupshe uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on cupshe.com. PayPal is used by 34,306 companies runsonwhat tracks. ### What analytics tools does Cupshe use? Cupshe uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and AppsFlyer, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on cupshe.com. Google Analytics is used by 877,602 companies runsonwhat tracks. ### How long has Cupshe used Amazon CloudFront? Cupshe has used Amazon CloudFront since at least March 2022, going by the first public certificate of the cupshe.com subdomain that points at Amazon CloudFront. Other long-running tools at Cupshe include SAP Emarsys (since July 2023). ### Does Cupshe use Google Ads? Yes. runsonwhat found Google Ads at Cupshe through Google Ads code on cupshe.com. Google Ads is a Ads & Pixels tool used by 495,842 companies runsonwhat tracks. ### Has Cupshe changed tools recently? Yes. On runsonwhat's rechecks, Cupshe started using AppsFlyer, Attentive and Google Ads (latest on October 21, 2026). A change counts only between two checks of cupshe.com done the same way. ### Which companies have a tech stack similar to Cupshe's? The companies with the stacks most like Cupshe's are & Other Stories, VIKTORIA & WOODS, nudelucy and Sportsgirl, according to runsonwhat (October 2026). Each shares 7 to 15 tools with Cupshe, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Cupshe uses? runsonwhat reads public records only. Of the 33 tools at Cupshe, 18 were found through code on cupshe.com, 7 through email records, 4 through subdomains that point at the vendor, 3 through DNS records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and cupshe.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/cupshe.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.