# What does Cracker Barrel use? Cracker Barrel (crackerbarrel.com) shows public evidence of 45 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Gastronomy - Size: 10,000+ employees - Based in: Lebanon, United States - Founded: 1969 - LinkedIn: https://www.linkedin.com/company/cracker-barrel ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code | | | [LaunchDarkly](https://www.runsonwhat.com/reverse/launchdarkly) | Flags & Experiments | Website code | | | [Noibu](https://www.runsonwhat.com/reverse/noibu) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | | [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Email records, Custom domain | | | [Sitecore](https://www.runsonwhat.com/reverse/sitecore) | Website & CMS | Website code | | | [Wunderkind](https://www.runsonwhat.com/reverse/wunderkind) | Marketing | Website code | | | [Movable Ink](https://www.runsonwhat.com/reverse/movable-ink) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Barracuda](https://www.runsonwhat.com/reverse/barracuda) | Security & Compliance | Email records | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | | [AudioEye](https://www.runsonwhat.com/reverse/audioeye) | Security & Compliance | Website code | | | [iCIMS](https://www.runsonwhat.com/reverse/icims) | People & HR | Custom domain | | | [MuleSoft Anypoint](https://www.runsonwhat.com/reverse/mulesoft) | Dev Tools | Custom domain | | | [Check Point CloudGuard](https://www.runsonwhat.com/reverse/check-point) | Security & Compliance | Custom domain | | ## FAQ ### What tools does Cracker Barrel use? As of October 2026, runsonwhat has found 45 tools at Cracker Barrel (crackerbarrel.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and React. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and TikTok Pixel. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026. ### What cloud does Cracker Barrel run on? Cracker Barrel uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine and Vercel, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on crackerbarrel.com. Amazon Web Services is used by 145,589 companies runsonwhat tracks. ### What CRM does Cracker Barrel use? Cracker Barrel uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on crackerbarrel.com. Salesforce is used by 34,014 companies runsonwhat tracks. ### What email provider does Cracker Barrel use? Cracker Barrel uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 710,115 companies runsonwhat tracks. ### What analytics tools does Cracker Barrel use? Cracker Barrel uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on crackerbarrel.com. Google Analytics is used by 877,721 companies runsonwhat tracks. ### What is Cracker Barrel's website built with? Cracker Barrel uses Sitecore for its website, according to runsonwhat (October 2026). runsonwhat found Sitecore through Sitecore code on crackerbarrel.com. Sitecore is used by 2,067 companies runsonwhat tracks. ### Does Cracker Barrel use jQuery? Yes. runsonwhat found jQuery at Cracker Barrel through jQuery code on crackerbarrel.com. jQuery is a Frontend tool used by 914,435 companies runsonwhat tracks. ### Which companies have a tech stack similar to Cracker Barrel's? The companies with the stacks most like Cracker Barrel's are Ulta Beauty, AXA.com, Builders FirstSource and PetSmart Canada, according to runsonwhat (October 2026). Each shares 11 to 22 tools with Cracker Barrel, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Cracker Barrel uses? runsonwhat reads public records only. Of the 45 tools at Cracker Barrel, 24 were found through code on crackerbarrel.com, 9 through DNS records, 6 through email records and 6 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and crackerbarrel.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/crackerbarrel.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.