# What does Retail Innovation Labs LLC use? Retail Innovation Labs LLC (covasoftware.com) shows public evidence of 29 tools, according to runsonwhat (last checked 2026-10-19). - Industry: Software - Size: 51–200 employees - Based in: Denver, United States - Founded: 2016 - LinkedIn: https://www.linkedin.com/company/covasoftware ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Custom domain, Email records, Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain, Website code | | | [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Simpli.fi](https://www.runsonwhat.com/reverse/simplifi) | Ads & Pixels | Website code | | | [KickFire](https://www.runsonwhat.com/reverse/kickfire) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain, Email records, Website code | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | ## FAQ ### What tools does Retail Innovation Labs use? As of October 2026, runsonwhat has found 29 tools at Retail Innovation Labs (covasoftware.com) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, LinkedIn Insight Tag and HubSpot. Company Ops: Microsoft 365, Atlassian and Mailgun. Last checked October 19, 2026. ### What cloud does Retail Innovation Labs run on? Retail Innovation Labs uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through DNS records that point at Microsoft Azure and code on covasoftware.com. Microsoft Azure is used by 47,005 companies runsonwhat tracks. ### What CRM does Retail Innovation Labs use? Retail Innovation Labs uses HubSpot for its CRM, alongside Salesforce and KickFire, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 94,318 companies runsonwhat tracks. ### What email provider does Retail Innovation Labs use? Retail Innovation Labs uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on covasoftware.com. Microsoft 365 is used by 712,546 companies runsonwhat tracks. ### What analytics tools does Retail Innovation Labs use? Retail Innovation Labs uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on covasoftware.com. Google Analytics is used by 884,434 companies runsonwhat tracks. ### What is Retail Innovation Labs's website built with? Retail Innovation Labs uses HubSpot CMS for its website, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS and code on covasoftware.com. HubSpot CMS is used by 33,308 companies runsonwhat tracks. ### Does Retail Innovation Labs use jQuery? Yes. runsonwhat found jQuery at Retail Innovation Labs through jQuery code on covasoftware.com. jQuery is a Frontend tool used by 918,268 companies runsonwhat tracks. ### Does Retail Innovation Labs use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Retail Innovation Labs; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Retail Innovation Labs may use more AI tools than these. ### Which companies have a tech stack similar to Retail Innovation Labs's? The companies with the stacks most like Retail Innovation Labs' are WellSky, Eightfold, La-Z-Boy Healthcare | Knú Comfort and Pitcher Partners, according to runsonwhat (October 2026). Each shares 8 to 18 tools with Retail Innovation Labs, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Retail Innovation Labs uses? runsonwhat reads public records only. Of the 29 tools at Retail Innovation Labs, 16 were found through code on covasoftware.com, 7 through DNS records, 4 through subdomains that point at the vendor, 1 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and covasoftware.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/covasoftware.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.