# What does Colateral use?

Colateral (colateral.io) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-31).

- Industry: Software
- Size: 11–50 employees
- Based in: Truro, United Kingdom
- Founded: 2015
- LinkedIn: https://www.linkedin.com/company/colateral-instore

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | Website & CMS | Website code |  |
| [Snitcher](https://www.runsonwhat.com/reverse/snitcher) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | Email records |  |

## FAQ

### What tools does Colateral use?

As of November 2026, runsonwhat has found 18 tools at Colateral (colateral.io) in public records. Edge & Hosting: GoDaddy and WP Engine. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics. Go-to-market: WordPress, Meta Pixel and Elementor. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 31, 2026.

### What cloud does Colateral run on?

Colateral uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found WP Engine through WP Engine code on colateral.io. WP Engine is used by 51,930 companies runsonwhat tracks.

### What sales tools does Colateral use?

The sales tools runsonwhat has found at Colateral are Snitcher (November 2026); no CRM shows up in Colateral's public records. runsonwhat found Snitcher through Snitcher code on colateral.io. Snitcher is used by 1,417 companies runsonwhat tracks.

### What email provider does Colateral use?

Colateral uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 722,120 companies runsonwhat tracks.

### What analytics tools does Colateral use?

Colateral uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on colateral.io. Google Analytics is used by 906,012 companies runsonwhat tracks.

### What is Colateral's website built with?

Colateral uses WordPress for its website, alongside Elementor and Rank Math, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on colateral.io. WordPress is used by 607,225 companies runsonwhat tracks.

### Does Colateral use jQuery?

Yes. runsonwhat found jQuery at Colateral through jQuery code on colateral.io. jQuery is a Frontend tool used by 930,017 companies runsonwhat tracks.

### Which companies have a tech stack similar to Colateral's?

The companies with the stacks most like Colateral's are Cyzag, Sentry Interactive, Cerrix and Bluedot, according to runsonwhat (November 2026). Each shares 6 to 10 tools with Colateral, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Colateral uses?

runsonwhat reads public records only. Of the 18 tools at Colateral, 11 were found through code on colateral.io, 4 through email records and 3 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and colateral.io about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/colateral.io (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.