# What does Coats Group plc use?

Coats Group plc (coats.com) shows public evidence of 23 tools, according to runsonwhat (last checked 2026-11-09).

- Industry: Textile and Clothing
- Size: 10,000+ employees
- Based in: London, United Kingdom
- LinkedIn: https://www.linkedin.com/company/coats

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [WooCommerce](https://www.runsonwhat.com/reverse/woocommerce) | Website & CMS | Website code |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records |  |
| [Bitwarden](https://www.runsonwhat.com/reverse/bitwarden) | Security & Compliance | DNS verification records |  |
| [Imperva](https://www.runsonwhat.com/reverse/imperva) | Security & Compliance | Custom domain |  |
| [SAP SuccessFactors](https://www.runsonwhat.com/reverse/sap-successfactors) | People & HR | Custom domain | 2021-12 |

## Recent changes at Coats Group plc

- 2026-10-09: started using [Bitwarden](https://www.runsonwhat.com/reverse/bitwarden)

## FAQ

### What tools does Coats Group use?

As of November 2026, runsonwhat has found 23 tools at Coats Group (coats.com) in public records. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked November 9, 2026.

### What email provider does Coats Group use?

Coats Group uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 730,709 companies runsonwhat tracks.

### What analytics tools does Coats Group use?

Coats Group uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on coats.com. Google Analytics is used by 903,803 companies runsonwhat tracks.

### What is Coats Group's website built with?

Coats Group uses WordPress for its website, alongside Yoast SEO and WooCommerce, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on coats.com. WordPress is used by 606,683 companies runsonwhat tracks.

### What marketing software does Coats Group use?

Coats Group uses Marketo for marketing, according to runsonwhat (November 2026). runsonwhat found Marketo through a subdomain that points at Marketo. Marketo is used by 9,142 companies runsonwhat tracks.

### What does Coats Group use for hiring and HR?

Coats Group uses SAP SuccessFactors for hiring and HR, according to runsonwhat (November 2026). runsonwhat found SAP SuccessFactors through a subdomain that points at SAP SuccessFactors, and Coats Group has used it since at least December 2021. SAP SuccessFactors is used by 3,290 companies runsonwhat tracks.

### How long has Coats Group used SAP SuccessFactors?

Coats Group has used SAP SuccessFactors since at least December 2021, going by the first public certificate of the coats.com subdomain that points at SAP SuccessFactors.

### Does Coats Group use jQuery?

Yes. runsonwhat found jQuery at Coats Group through jQuery code on coats.com. jQuery is a Frontend tool used by 927,173 companies runsonwhat tracks.

### Does Coats Group use AI tools?

Yes. runsonwhat has found Anthropic at Coats Group; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Coats Group may use more AI tools than these.

### Has Coats Group changed tools recently?

Yes. On runsonwhat's rechecks, Coats Group started using Bitwarden (latest on October 9, 2026). A change counts only between two checks of coats.com done the same way.

### How does runsonwhat know what Coats Group uses?

runsonwhat reads public records only. Of the 23 tools at Coats Group, 11 were found through code on coats.com, 7 through DNS records, 3 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and coats.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/coats.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
