# What does Close Up use?

Close Up (closeup.de) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-10-21).

- Industry: Internet
- Size: 11–50 employees
- Based in: Ostfildern, Germany
- Founded: 1988
- LinkedIn: https://www.linkedin.com/company/closeup-gmbh

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [Klarna](https://www.runsonwhat.com/reverse/klarna) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code |  |
| [Judge.me](https://www.runsonwhat.com/reverse/judge-me) | Marketing | Website code |  |
| [Awin](https://www.runsonwhat.com/reverse/awin) | Ads & Pixels | Website code |  |
| [Trusted Shops](https://www.runsonwhat.com/reverse/trusted-shops) | Marketing | Website code |  |
| [Swym](https://www.runsonwhat.com/reverse/swym) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |

## FAQ

### What tools does Close Up use?

As of October 2026, runsonwhat has found 17 tools at Close Up (closeup.de) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, Vimeo and PayPal. Data & Observability: Google Analytics. Go-to-market: Meta Pixel, Shopify and TikTok Pixel. Company Ops: Microsoft 365. Last checked October 21, 2026.

### What email provider does Close Up use?

Close Up uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 715,017 companies runsonwhat tracks.

### What payment provider does Close Up use?

Close Up uses PayPal for payments and billing, alongside Klarna, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on closeup.de. PayPal is used by 34,684 companies runsonwhat tracks.

### What analytics tools does Close Up use?

Close Up uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on closeup.de. Google Analytics is used by 888,225 companies runsonwhat tracks.

### What is Close Up's website built with?

Close Up uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through Shopify code on closeup.de. Shopify is used by 59,876 companies runsonwhat tracks.

### What marketing software does Close Up use?

Close Up uses Klaviyo for marketing, alongside Judge.me, Trusted Shops and Swym, according to runsonwhat (October 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo and code on closeup.de. Klaviyo is used by 35,501 companies runsonwhat tracks.

### Does Close Up use Google Fonts?

Yes. runsonwhat found Google Fonts at Close Up through Google Fonts code on closeup.de. Google Fonts is a Media & UI tool used by 814,944 companies runsonwhat tracks.

### Which companies have a tech stack similar to Close Up's?

The companies with the stacks most like Close Up's are Laminat-Shop24, FOUR Kids, TRADING IN STYLE and Luseta Beauty, according to runsonwhat (October 2026). Each shares 11 to 13 tools with Close Up, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Close Up uses?

runsonwhat reads public records only. Of the 17 tools at Close Up, 12 were found through code on closeup.de, 4 through DNS records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and closeup.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/closeup.de (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.