# What does Cloetta use?

Cloetta (cloetta.com) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-11-10).

- Industry: Confectionery
- Size: 1,001–5,000 employees
- Based in: Stockholm, Sweden
- Founded: 1862
- LinkedIn: https://www.linkedin.com/company/cloetta

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [HPE GreenLake](https://www.runsonwhat.com/reverse/hpe-greenlake) | Hosting & Cloud | DNS verification records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records |  |
| [Infor CloudSuite](https://www.runsonwhat.com/reverse/infor) | Finance & Legal | DNS verification records |  |

## Recent changes at Cloetta

- 2026-11-02: stopped using [Google Ads](https://www.runsonwhat.com/reverse/google-ads)
- 2026-11-02: started using [llms.txt](https://www.runsonwhat.com/reverse/llms-txt)

## FAQ

### What tools does Cloetta use?

As of November 2026, runsonwhat has found 19 tools at Cloetta (cloetta.com) in public records. Edge & Hosting: Cloudflare and HPE GreenLake. Application: Vimeo, YouTube and GSAP. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Apple Business and Cookiebot. Last checked November 10, 2026.

### What cloud does Cloetta run on?

Cloetta uses HPE GreenLake for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found HPE GreenLake through a DNS verification record for HPE GreenLake. HPE GreenLake is used by 1,296 companies runsonwhat tracks.

### What sales tools does Cloetta use?

The sales tools runsonwhat has found at Cloetta are ZoomInfo (November 2026); no CRM shows up in Cloetta's public records. runsonwhat found ZoomInfo through ZoomInfo code on cloetta.com. ZoomInfo is used by 17,819 companies runsonwhat tracks.

### What email provider does Cloetta use?

Cloetta uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 732,372 companies runsonwhat tracks.

### What analytics tools does Cloetta use?

Cloetta uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on cloetta.com. Google Analytics is used by 903,825 companies runsonwhat tracks.

### What is Cloetta's website built with?

Cloetta uses WordPress for its website, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on cloetta.com. WordPress is used by 606,720 companies runsonwhat tracks.

### Does Cloetta use Cloudflare?

Yes. runsonwhat found Cloudflare at Cloetta through Cloudflare code on cloetta.com. Cloudflare is a CDN & Edge tool used by 732,238 companies runsonwhat tracks.

### Has Cloetta changed tools recently?

Yes. On runsonwhat's rechecks, Cloetta started using llms.txt (latest on November 2, 2026) and stopped using Google Ads (latest on November 2, 2026). A change counts only between two checks of cloetta.com done the same way.

### Which companies have a tech stack similar to Cloetta's?

The companies with the stacks most like Cloetta's are AB Kanthal, City Of Rochester, Mcap and Kemin Industries, according to runsonwhat (November 2026). Each shares 5 to 13 tools with Cloetta, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Cloetta uses?

runsonwhat reads public records only. Of the 19 tools at Cloetta, 10 were found through code on cloetta.com, 6 through DNS records, 2 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and cloetta.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/cloetta.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
