# What does ROTH use? ROTH (callroth.com) shows public evidence of 30 tools, according to runsonwhat (last checked 2026-10-19). - Industry: Construction - Size: 201–1,000 employees - Based in: Aurora, United States - Founded: 1976 - LinkedIn: https://www.linkedin.com/company/roth-home ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | Website & CMS | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Elfsight](https://www.runsonwhat.com/reverse/elfsight) | Marketing | Website code | | | [CallRail](https://www.runsonwhat.com/reverse/callrail) | Sales & CRM | Website code | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | | [Unbounce](https://www.runsonwhat.com/reverse/unbounce) | Website & CMS | Custom domain | 2023-10 | | [Magellan AI](https://www.runsonwhat.com/reverse/magellan-ai) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | | [MailChannels](https://www.runsonwhat.com/reverse/mailchannels) | Email Delivery | Email records | | | [UserWay](https://www.runsonwhat.com/reverse/userway) | Security & Compliance | Website code | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | ## FAQ ### What tools does ROTH use? As of October 2026, runsonwhat has found 30 tools at ROTH (callroth.com) in public records. Edge & Hosting: Cloudflare and WP Engine. Application: jQuery, Font Awesome and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 19, 2026. ### What cloud does ROTH run on? ROTH uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine and code on callroth.com. WP Engine is used by 51,325 companies runsonwhat tracks. ### What sales tools does ROTH use? The sales tools runsonwhat has found at ROTH are CallRail (October 2026); no CRM shows up in ROTH's public records. runsonwhat found CallRail through CallRail code on callroth.com. CallRail is used by 12,169 companies runsonwhat tracks. ### What email provider does ROTH use? ROTH uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on callroth.com. Microsoft 365 is used by 712,509 companies runsonwhat tracks. ### What analytics tools does ROTH use? ROTH uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Crazy Egg, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on callroth.com. Google Analytics is used by 882,887 companies runsonwhat tracks. ### What is ROTH's website built with? ROTH uses WordPress for its website, alongside Rank Math and Unbounce, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on callroth.com. WordPress is used by 598,679 companies runsonwhat tracks. ### How long has ROTH used Unbounce? ROTH has used Unbounce since at least October 2023, going by the first public certificate of the callroth.com subdomain that points at Unbounce. ### Does ROTH use jQuery? Yes. runsonwhat found jQuery at ROTH through jQuery code on callroth.com. jQuery is a Frontend tool used by 917,745 companies runsonwhat tracks. ### Which companies have a tech stack similar to ROTH's? The companies with the stacks most like ROTH's are Northwest Exteriors, Day & Night Air Conditioning, Heating & Plumbing, Denver Art Museum and Ruggable, according to runsonwhat (October 2026). Each shares 11 to 19 tools with ROTH, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what ROTH uses? runsonwhat reads public records only. Of the 30 tools at ROTH, 19 were found through code on callroth.com, 6 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and callroth.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/callroth.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.