# What does Burberry use? Burberry (burberry.com) shows public evidence of 44 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Textile and Clothing - Size: 5,001–10,000 employees - Based in: Pinheiro Da Cruz, United Kingdom - Founded: 1856 - LinkedIn: https://www.linkedin.com/company/burberry ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Klarna](https://www.runsonwhat.com/reverse/klarna) | Payments & Billing | Website code | | | [Global-e](https://www.runsonwhat.com/reverse/global-e) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | DNS verification records, Website code | | | [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code | | | [Naver Analytics](https://www.runsonwhat.com/reverse/naver-analytics) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | DNS verification records | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Yandex Webmaster](https://www.runsonwhat.com/reverse/yandex) | Marketing | DNS verification records | | | [Rakuten Advertising](https://www.runsonwhat.com/reverse/rakuten-advertising) | Ads & Pixels | Website code | | | [Skai](https://www.runsonwhat.com/reverse/skai) | Ads & Pixels | Website code | | | [LivePerson](https://www.runsonwhat.com/reverse/liveperson) | Support & Docs | Website code | | | [Launchmetrics](https://www.runsonwhat.com/reverse/launchmetrics) | Marketing | Email records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | | [hCaptcha](https://www.runsonwhat.com/reverse/hcaptcha) | Security & Compliance | Website code | | | [Red Sift OnDMARC](https://www.runsonwhat.com/reverse/redsift) | Security & Compliance | Email records | | | [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records | | | [SAP SuccessFactors](https://www.runsonwhat.com/reverse/sap-successfactors) | People & HR | DNS verification records | | | [Uber for Business](https://www.runsonwhat.com/reverse/uber) | Finance & Legal | DNS verification records | | | [Applause](https://www.runsonwhat.com/reverse/applause) | Dev Tools | DNS verification records | | ## Recent changes at Burberry - 2026-10-11: started using [Anthropic](https://www.runsonwhat.com/reverse/anthropic) ## FAQ ### What tools does Burberry use? As of October 2026, runsonwhat has found 44 tools at Burberry (burberry.com) in public records. Edge & Hosting: Amazon Web Services and Akamai. Application: React, Next.js and Anthropic. Data & Observability: Google Analytics, New Relic and Optimizely. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026. ### What cloud does Burberry run on? Burberry uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on burberry.com. Amazon Web Services is used by 145,704 companies runsonwhat tracks. ### What email provider does Burberry use? Burberry uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on burberry.com. Microsoft 365 is used by 711,315 companies runsonwhat tracks. ### What does Burberry use for customer support? Burberry uses LivePerson for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found LivePerson through LivePerson code on burberry.com. LivePerson is used by 658 companies runsonwhat tracks. ### What payment provider does Burberry use? Burberry uses PayPal for payments and billing, alongside Klarna and Global-e, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on burberry.com. PayPal is used by 34,455 companies runsonwhat tracks. ### What analytics tools does Burberry use? Burberry uses Google Analytics for analytics, alongside Contentsquare and Naver Analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on burberry.com. Google Analytics is used by 881,446 companies runsonwhat tracks. ### Does Burberry use Google Ads? Yes. runsonwhat found Google Ads at Burberry through Google Ads code on burberry.com. Google Ads is a Ads & Pixels tool used by 502,618 companies runsonwhat tracks. ### Does Burberry use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Burberry; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Burberry may use more AI tools than these. ### Has Burberry changed tools recently? Yes. On runsonwhat's rechecks, Burberry started using Anthropic (latest on October 11, 2026). A change counts only between two checks of burberry.com done the same way. ### Which companies have a tech stack similar to Burberry's? The companies with the stacks most like Burberry's are Stella McCartney, Longchamp, a luxury French brand, Georg Jensen and Rolex, according to runsonwhat (October 2026). Each shares 12 to 17 tools with Burberry, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Burberry uses? runsonwhat reads public records only. Of the 44 tools at Burberry, 20 were found through code on burberry.com, 17 through DNS records, 5 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and burberry.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/burberry.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.