# What does Built NY use?

Built NY (builtny.com) shows public evidence of 22 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Consumer Goods
- Size: 11–50 employees
- Based in: New York, United States
- Founded: 2003
- LinkedIn: https://www.linkedin.com/company/built-ny_2

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Bunny.net](https://www.runsonwhat.com/reverse/bunny) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, Email records, DNS records, Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code |  |
| [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records |  |
| [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records |  |

## FAQ

### What tools does Built NY use?

As of November 2026, runsonwhat has found 22 tools at Built NY (builtny.com) in public records. Edge & Hosting: Cloudflare and Bunny.net. Application: Google Fonts, Vimeo and React. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Shopify. Company Ops: Google Workspace, SendGrid and GlobalSign. Last checked October 20, 2026.

### What email provider does Built NY use?

Built NY uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on builtny.com. Google Workspace is used by 410,059 companies runsonwhat tracks.

### What payment provider does Built NY use?

Built NY uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on builtny.com. PayPal is used by 35,178 companies runsonwhat tracks.

### What analytics tools does Built NY use?

Built NY uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on builtny.com. Google Analytics is used by 903,776 companies runsonwhat tracks.

### What is Built NY's website built with?

Built NY uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and email records. Shopify is used by 60,539 companies runsonwhat tracks.

### What marketing software does Built NY use?

Built NY uses Klaviyo for marketing, alongside Yotpo, according to runsonwhat (November 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo and code on builtny.com. Klaviyo is used by 35,887 companies runsonwhat tracks.

### Does Built NY use Google Fonts?

Yes. runsonwhat found Google Fonts at Built NY through Google Fonts code on builtny.com. Google Fonts is a Media & UI tool used by 824,055 companies runsonwhat tracks.

### How does runsonwhat know what Built NY uses?

runsonwhat reads public records only. Of the 22 tools at Built NY, 13 were found through code on builtny.com, 5 through DNS records, 2 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and builtny.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/builtny.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.