# What does BUILT use? BUILT (builtbar.com) shows public evidence of 34 tools, according to runsonwhat (last checked 2026-10-06). - Industry: Health, Wellness and Fitness - Size: 11–50 employees - Based in: American Fork, United States - LinkedIn: https://www.linkedin.com/company/built-brands ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Recharge](https://www.runsonwhat.com/reverse/recharge) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Triple Whale](https://www.runsonwhat.com/reverse/triple-whale) | Analytics | Website code | | | [Convert](https://www.runsonwhat.com/reverse/convert) | Flags & Experiments | Website code | | | [Intelligems](https://www.runsonwhat.com/reverse/intelligems) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website code | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | | [POWR](https://www.runsonwhat.com/reverse/powr) | Marketing | Website code | | | [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code | | | [Poptin](https://www.runsonwhat.com/reverse/poptin) | Marketing | Website code | | | [PageFly](https://www.runsonwhat.com/reverse/pagefly) | Website & CMS | Website code | | | [Insider](https://www.runsonwhat.com/reverse/insider) | Marketing | Website code | | | [Bold Commerce](https://www.runsonwhat.com/reverse/bold-commerce) | Marketing | Website code | | | [Rise.ai](https://www.runsonwhat.com/reverse/rise-ai) | Marketing | Website code | | | [UpSellit](https://www.runsonwhat.com/reverse/upsellit) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [accessiBe](https://www.runsonwhat.com/reverse/accessibe) | Security & Compliance | Website code | | ## FAQ ### What tools does BUILT use? As of October 2026, runsonwhat has found 34 tools at BUILT (builtbar.com) in public records. Edge & Hosting: Cloudflare and GoDaddy. Application: jQuery and Recharge. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365 and accessiBe. Last checked October 6, 2026. ### What email provider does BUILT use? BUILT uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 698,166 companies runsonwhat tracks. ### What payment provider does BUILT use? BUILT uses Recharge for payments and billing, according to runsonwhat (October 2026). runsonwhat found Recharge through Recharge code on builtbar.com. Recharge is used by 1,667 companies runsonwhat tracks. ### What analytics tools does BUILT use? BUILT uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Triple Whale, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on builtbar.com. Google Analytics is used by 846,915 companies runsonwhat tracks. ### What is BUILT's website built with? BUILT uses Shopify for its website, alongside PageFly, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 58,525 companies runsonwhat tracks. ### What marketing software does BUILT use? BUILT uses Klaviyo for marketing, alongside POWR, Yotpo and Poptin, according to runsonwhat (October 2026). runsonwhat found Klaviyo through Klaviyo code on builtbar.com. Klaviyo is used by 34,403 companies runsonwhat tracks. ### Does BUILT use jQuery? Yes. runsonwhat found jQuery at BUILT through jQuery code on builtbar.com. jQuery is a Frontend tool used by 893,910 companies runsonwhat tracks. ### Which companies have a tech stack similar to BUILT's? The companies with the stacks most like BUILT's are 4ocean, Tontine, TOOLBOX WIDGET and Nature's Glory, according to runsonwhat (October 2026). Each shares 10 to 20 tools with BUILT, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what BUILT uses? runsonwhat reads public records only. Of the 34 tools at BUILT, 29 were found through code on builtbar.com, 2 through DNS records, 1 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and builtbar.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/builtbar.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.