# What does BTR use?

BTR (btr.com) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-10-23).

- Industry: Internet
- Size: 11–50 employees
- Based in: Mont-Royal, Canada
- Founded: 2009
- LinkedIn: https://www.linkedin.com/company/beyond-the-rack

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Website code |  |
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [Sezzle](https://www.runsonwhat.com/reverse/sezzle) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Bugsnag](https://www.runsonwhat.com/reverse/bugsnag) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code |  |
| [Weglot](https://www.runsonwhat.com/reverse/weglot) | Website & CMS | Website code |  |
| [Attentive](https://www.runsonwhat.com/reverse/attentive) | Marketing | Website code |  |
| [BigCommerce](https://www.runsonwhat.com/reverse/bigcommerce) | Website & CMS | Website code |  |
| [Listrak](https://www.runsonwhat.com/reverse/listrak) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |

## FAQ

### What tools does BTR use?

As of October 2026, runsonwhat has found 21 tools at BTR (btr.com) in public records. Edge & Hosting: Cloudflare, Google Cloud and Fastly. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Pinterest. Company Ops: Microsoft 365. Last checked October 23, 2026.

### What cloud does BTR run on?

BTR uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through Google Cloud code on btr.com. Google Cloud is used by 76,314 companies runsonwhat tracks.

### What email provider does BTR use?

BTR uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on btr.com. Microsoft 365 is used by 715,733 companies runsonwhat tracks.

### What payment provider does BTR use?

BTR uses Sezzle for payments and billing, according to runsonwhat (October 2026). runsonwhat found Sezzle through Sezzle code on btr.com. Sezzle is used by 392 companies runsonwhat tracks.

### What analytics tools does BTR use?

BTR uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on btr.com. Google Analytics is used by 894,716 companies runsonwhat tracks.

### What is BTR's website built with?

BTR uses Weglot for its website, alongside BigCommerce, according to runsonwhat (October 2026). runsonwhat found Weglot through Weglot code on btr.com. Weglot is used by 5,590 companies runsonwhat tracks.

### Does BTR use jQuery?

Yes. runsonwhat found jQuery at BTR through jQuery code on btr.com. jQuery is a Frontend tool used by 923,491 companies runsonwhat tracks.

### Which companies have a tech stack similar to BTR's?

The companies with the stacks most like BTR's are Pure Hockey, Rural King Supply, Beyond the Rack and Brownells, according to runsonwhat (October 2026). Each shares 10 to 16 tools with BTR, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what BTR uses?

runsonwhat reads public records only. Of the 21 tools at BTR, 19 were found through code on btr.com, 1 through email records and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and btr.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/btr.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.