# What does B.T. use? B.T. (bt.dk) shows public evidence of 32 tools, according to runsonwhat (last checked 2026-10-17). - Based in: Denmark ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Custom domain, Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [JW Player](https://www.runsonwhat.com/reverse/jw-player) | Media & UI | Website code | | | [SAP Customer Data Cloud](https://www.runsonwhat.com/reverse/sap-customer-data-cloud) | Auth & Identity | Custom domain | 2017-08 | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [Survicate](https://www.runsonwhat.com/reverse/survicate) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code, Website config | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website config | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config | | | [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config | | | [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Custom domain | | | [Adform](https://www.runsonwhat.com/reverse/adform) | Ads & Pixels | Website code | | | [Piano](https://www.runsonwhat.com/reverse/piano) | Marketing | Website code | | | [Cxense](https://www.runsonwhat.com/reverse/cxense) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | ## FAQ ### What tools does B.T. use? As of October 2026, runsonwhat has found 32 tools at B.T. (bt.dk) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: React, Next.js and JW Player. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Google Ad Manager. Company Ops: Google Workspace, SendGrid and Cookiebot. Last checked October 17, 2026. ### What cloud does B.T. run on? B.T. uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on bt.dk. Amazon Web Services is used by 145,283 companies runsonwhat tracks. ### What email provider does B.T. use? B.T. uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on bt.dk. Google Workspace is used by 400,263 companies runsonwhat tracks. ### What does B.T. use for customer support? B.T. uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on bt.dk. Zendesk is used by 41,359 companies runsonwhat tracks. ### What analytics tools does B.T. use? B.T. uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Survicate, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on bt.dk. Google Analytics is used by 865,143 companies runsonwhat tracks. ### What marketing software does B.T. use? B.T. uses Salesforce Marketing Cloud for marketing, alongside Piano and Cxense, according to runsonwhat (October 2026). runsonwhat found Salesforce Marketing Cloud through a subdomain that points at Salesforce Marketing Cloud. Salesforce Marketing Cloud is used by 5,329 companies runsonwhat tracks. ### How long has B.T. used SAP Customer Data Cloud? B.T. has used SAP Customer Data Cloud since at least August 2017, going by the first public certificate of the bt.dk subdomain that points at SAP Customer Data Cloud. ### Does B.T. use Cloudflare? Yes. runsonwhat found Cloudflare at B.T. through a subdomain that points at Cloudflare and code on bt.dk. Cloudflare is a CDN & Edge tool used by 697,684 companies runsonwhat tracks. ### Which companies have a tech stack similar to B.T.'s? The companies with the stacks most like B.T.'s are Daily Mirror, Hull Live, Manchester Evening News and Primera Hora, according to runsonwhat (October 2026). Each shares 20 to 23 tools with B.T., and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what B.T. uses? runsonwhat reads public records only. Of the 32 tools at B.T., 15 were found through code on bt.dk, 7 through website configuration files, 4 through DNS records, 3 through subdomains that point at the vendor and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and bt.dk about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/bt.dk (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.