# What does Geotab use?

Geotab (bsmwireless.com) shows public evidence of 23 tools, according to runsonwhat (last checked 2026-10-06).

- Industry: IT Services
- Size: 201–1,000 employees
- Based in: Toronto, Canada
- Founded: 2001
- LinkedIn: https://www.linkedin.com/company/geotab

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vidyard](https://www.runsonwhat.com/reverse/vidyard) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |
| [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code |  |
| [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Website code |  |
| [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Website code |  |
| [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code |  |
| [Qualified](https://www.runsonwhat.com/reverse/qualified) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Osano](https://www.runsonwhat.com/reverse/osano) | Security & Compliance | Website code |  |

## FAQ

### What tools does Geotab use?

As of October 2026, runsonwhat has found 23 tools at Geotab (bsmwireless.com) in public records. Edge & Hosting: Google Cloud. Application: Vidyard. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365 and Osano. Last checked October 6, 2026.

### What cloud does Geotab run on?

Geotab uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 74,971 companies runsonwhat tracks.

### What sales tools does Geotab use?

The sales tools runsonwhat has found at Geotab are ZoomInfo, 6sense and Qualified (October 2026); no CRM shows up in Geotab's public records. runsonwhat found ZoomInfo through ZoomInfo code on bsmwireless.com.

### What email provider does Geotab use?

Geotab uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 700,546 companies runsonwhat tracks.

### What analytics tools does Geotab use?

Geotab uses Google Analytics for analytics, alongside Google Tag Manager and Crazy Egg, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on bsmwireless.com. Google Analytics is used by 849,424 companies runsonwhat tracks.

### What marketing software does Geotab use?

Geotab uses Marketo for marketing, alongside Salesforce Marketing Cloud, according to runsonwhat (October 2026). runsonwhat found Marketo through Marketo code on bsmwireless.com. Marketo is used by 8,683 companies runsonwhat tracks.

### Does Geotab use Google Ads?

Yes. runsonwhat found Google Ads at Geotab through Google Ads code on bsmwireless.com. Google Ads is a Ads & Pixels tool used by 455,396 companies runsonwhat tracks.

### Which companies have a tech stack similar to Geotab's?

The companies with the stacks most like Geotab's are Dayforce, Mitratech, Infoblox and Cantaloupe, according to runsonwhat (October 2026). Each shares 13 to 14 tools with Geotab, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Geotab uses?

runsonwhat reads public records only. Of the 23 tools at Geotab, 19 were found through code on bsmwireless.com, 3 through DNS records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and bsmwireless.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/bsmwireless.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.