# What does Business Software Alliance use? Business Software Alliance (bsa.org) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-10-22). - Industry: Software - Size: 51–200 employees - Based in: Washington, United States - Founded: 1988 - LinkedIn: https://www.linkedin.com/company/business-software-alliance ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain | | | [Pantheon](https://www.runsonwhat.com/reverse/pantheon) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [AddToAny](https://www.runsonwhat.com/reverse/addtoany) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [PR Newswire](https://www.runsonwhat.com/reverse/pr-newswire) | Marketing | Email records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | Email records | | | [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records | | | [Sage Intacct](https://www.runsonwhat.com/reverse/sage-intacct) | Finance & Legal | DNS verification records, Email records | | ## FAQ ### What tools does Business Software Alliance use? As of October 2026, runsonwhat has found 21 tools at Business Software Alliance (bsa.org) in public records. Edge & Hosting: Cloudflare, Fastly and Microsoft Azure. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: LinkedIn Insight Tag, HubSpot and ZoomInfo. Company Ops: Microsoft 365, SendGrid and Mailgun. Last checked October 22, 2026. ### What cloud does Business Software Alliance run on? Business Software Alliance uses Microsoft Azure for hosting and cloud infrastructure, alongside Pantheon, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure. Microsoft Azure is used by 46,714 companies runsonwhat tracks. ### What CRM does Business Software Alliance use? Business Software Alliance uses HubSpot for its CRM, alongside ZoomInfo, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on bsa.org. HubSpot is used by 93,982 companies runsonwhat tracks. ### What email provider does Business Software Alliance use? Business Software Alliance uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on bsa.org. Microsoft 365 is used by 710,291 companies runsonwhat tracks. ### What analytics tools does Business Software Alliance use? Business Software Alliance uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on bsa.org. Google Analytics is used by 880,358 companies runsonwhat tracks. ### What marketing software does Business Software Alliance use? Business Software Alliance uses PR Newswire for marketing, according to runsonwhat (October 2026). runsonwhat found PR Newswire through email records that authorize PR Newswire. PR Newswire is used by 276 companies runsonwhat tracks. ### Does Business Software Alliance use jQuery? Yes. runsonwhat found jQuery at Business Software Alliance through jQuery code on bsa.org. jQuery is a Frontend tool used by 916,052 companies runsonwhat tracks. ### Which companies have a tech stack similar to Business Software Alliance's? The companies with the stacks most like Business Software Alliance's are Tiendeo - A Shopfully Company, Global Water Intelligence (gwi), Ics-Digital and dinmedia, according to runsonwhat (October 2026). Each shares 3 to 11 tools with Business Software Alliance, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Business Software Alliance uses? runsonwhat reads public records only. Of the 21 tools at Business Software Alliance, 10 were found through code on bsa.org, 7 through email records, 3 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and bsa.org about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/bsa.org (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.