# What does Bruder use?

Bruder (bruder.de) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-11-10).

- Industry: Consumer Goods
- Size: 201–1,000 employees
- Based in: Fürth, Germany
- Founded: 1926
- LinkedIn: https://www.linkedin.com/company/bruder-spielwaren

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records |  |
| [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code |  |
| [Hornetsecurity](https://www.runsonwhat.com/reverse/hornetsecurity) | Security & Compliance | Email records |  |

## Recent changes at Bruder

- 2026-10-09: started using [Hornetsecurity](https://www.runsonwhat.com/reverse/hornetsecurity)

## FAQ

### What tools does Bruder use?

As of November 2026, runsonwhat has found 12 tools at Bruder (bruder.de) in public records. Application: GSAP and PayPal. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads and Brevo. Company Ops: Microsoft 365, reCAPTCHA and Apple Business. Last checked November 10, 2026.

### What email provider does Bruder use?

Bruder uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 735,958 companies runsonwhat tracks.

### What payment provider does Bruder use?

Bruder uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on bruder.de. PayPal is used by 35,157 companies runsonwhat tracks.

### What analytics tools does Bruder use?

Bruder uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on bruder.de. Google Analytics is used by 904,009 companies runsonwhat tracks.

### What marketing software does Bruder use?

Bruder uses Brevo for marketing, according to runsonwhat (November 2026). runsonwhat found Brevo through a DNS verification record for Brevo. Brevo is used by 84,481 companies runsonwhat tracks.

### Does Bruder use Google Ads?

Yes. runsonwhat found Google Ads at Bruder through Google Ads code on bruder.de. Google Ads is a Ads & Pixels tool used by 540,248 companies runsonwhat tracks.

### Has Bruder changed tools recently?

Yes. On runsonwhat's rechecks, Bruder started using Hornetsecurity (latest on October 9, 2026). A change counts only between two checks of bruder.de done the same way.

### How does runsonwhat know what Bruder uses?

runsonwhat reads public records only. Of the 12 tools at Bruder, 7 were found through code on bruder.de, 4 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and bruder.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/bruder.de (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.