# What does Brooklinen use?

Brooklinen (brooklinen.com) shows public evidence of 54 tools, according to runsonwhat (last checked 2026-11-04).

- Industry: Retail
- Size: 51–200 employees
- Based in: Brooklyn, United States
- Founded: 2014
- LinkedIn: https://www.linkedin.com/company/brooklinen

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain, DNS records, Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2026-04 |
| [Heroku](https://www.runsonwhat.com/reverse/heroku) | Hosting & Cloud | Custom domain | 2019-02 |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |
| [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code |  |
| [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code |  |
| [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code |  |
| [Heap](https://www.runsonwhat.com/reverse/heap) | Analytics | Website code |  |
| [Dynamic Yield](https://www.runsonwhat.com/reverse/dynamic-yield) | Flags & Experiments | Website code |  |
| [Elevar](https://www.runsonwhat.com/reverse/elevar) | Analytics | Website code |  |
| [Northbeam](https://www.runsonwhat.com/reverse/northbeam) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code |  |
| [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code |  |
| [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code |  |
| [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code |  |
| [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code |  |
| [MNTN](https://www.runsonwhat.com/reverse/mntn) | Ads & Pixels | Website code |  |
| [Attentive](https://www.runsonwhat.com/reverse/attentive) | Marketing | Website code |  |
| [Swym](https://www.runsonwhat.com/reverse/swym) | Marketing | Website code |  |
| [TVSquared](https://www.runsonwhat.com/reverse/tvsquared) | Ads & Pixels | Website code |  |
| [impact.com](https://www.runsonwhat.com/reverse/impact-com) | Marketing | Website code |  |
| [Magellan AI](https://www.runsonwhat.com/reverse/magellan-ai) | Ads & Pixels | Website code |  |
| [Grin](https://www.runsonwhat.com/reverse/grin) | Marketing | Website code |  |
| [Fomo](https://www.runsonwhat.com/reverse/fomo) | Marketing | Website code |  |
| [Gladly](https://www.runsonwhat.com/reverse/gladly) | Support & Docs | Website code |  |
| [Movable Ink](https://www.runsonwhat.com/reverse/movable-ink) | Marketing | Website code |  |
| [Ometria](https://www.runsonwhat.com/reverse/ometria) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records |  |
| [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records |  |
| [Forter](https://www.runsonwhat.com/reverse/forter) | Security & Compliance | Website code |  |

## Hiring at Brooklinen

11 open roles on its public job board: Sales 5, Other 2, Engineering 1, Finance & Legal 1, Marketing 1, Operations 1.

## FAQ

### What tools does Brooklinen use?

As of November 2026, runsonwhat has found 54 tools at Brooklinen (brooklinen.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and Amazon Web Services. Application: Google Fonts, Anthropic and Vue.js. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked November 4, 2026.

### What cloud does Brooklinen run on?

Brooklinen uses Amazon Web Services for hosting and cloud infrastructure, alongside Heroku, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on brooklinen.com. Amazon Web Services is used by 147,289 companies runsonwhat tracks.

### What email provider does Brooklinen use?

Brooklinen uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 730,279 companies runsonwhat tracks.

### What does Brooklinen use for customer support?

Brooklinen uses Gladly for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Gladly through Gladly code on brooklinen.com. Gladly is used by 233 companies runsonwhat tracks.

### What payment provider does Brooklinen use?

Brooklinen uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on brooklinen.com. PayPal is used by 35,171 companies runsonwhat tracks.

### What analytics tools does Brooklinen use?

Brooklinen uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Contentsquare, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on brooklinen.com. Google Analytics is used by 903,759 companies runsonwhat tracks.

### How long has Brooklinen used Heroku?

Brooklinen has used Heroku since at least February 2019, going by the first public certificate of the brooklinen.com subdomain that points at Heroku. Other long-running tools at Brooklinen include Amazon CloudFront (since April 2026).

### Does Brooklinen use Google Fonts?

Yes. runsonwhat found Google Fonts at Brooklinen through Google Fonts code on brooklinen.com. Google Fonts is a Media & UI tool used by 825,373 companies runsonwhat tracks.

### Does Brooklinen use AI tools?

Yes. runsonwhat has found Anthropic at Brooklinen; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Brooklinen may use more AI tools than these.

### Is Brooklinen hiring?

Yes. As of November 2026, Brooklinen has 11 open roles on its public Ashby job board, most in sales (5), engineering (1) and finance & legal (1). 2 were posted in the last 30 days and 7 were taken down.

### Which companies have a tech stack similar to Brooklinen's?

The companies with the stacks most like Brooklinen's are DR-HO'S, Rothy's, CB2 and Crate & Barrel, according to runsonwhat (November 2026). Each shares 21 to 28 tools with Brooklinen, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Brooklinen uses?

runsonwhat reads public records only. Of the 54 tools at Brooklinen, 39 were found through code on brooklinen.com, 6 through DNS records, 5 through subdomains that point at the vendor, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and brooklinen.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/brooklinen.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
