# What does Broadway Technology use?

Broadway Technology (broadwaytechnology.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-10-23).

- Industry: Software
- Size: 51–200 employees
- Based in: Austin, United States
- Founded: 2003
- LinkedIn: https://www.linkedin.com/company/broadway-technology

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config |  |
| [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records |  |
| [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records |  |
| [Duo](https://www.runsonwhat.com/reverse/duo) | Security & Compliance | DNS verification records |  |
| [HUMAN Security](https://www.runsonwhat.com/reverse/human-security) | Security & Compliance | Website code |  |

## FAQ

### What tools does Broadway Technology use?

As of October 2026, runsonwhat has found 24 tools at Broadway Technology (broadwaytechnology.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Fastly. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Mailchimp and Google Ad Manager. Company Ops: Microsoft 365, Let's Encrypt and Sectigo. Last checked October 23, 2026.

### What cloud does Broadway Technology run on?

Broadway Technology uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services. Amazon Web Services is used by 145,597 companies runsonwhat tracks.

### What email provider does Broadway Technology use?

Broadway Technology uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 710,116 companies runsonwhat tracks.

### What analytics tools does Broadway Technology use?

Broadway Technology uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on broadwaytechnology.com. Google Analytics is used by 877,813 companies runsonwhat tracks.

### What marketing software does Broadway Technology use?

Broadway Technology uses Mailchimp for marketing, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 114,886 companies runsonwhat tracks.

### Does Broadway Technology use Google Ads?

Yes. runsonwhat found Google Ads at Broadway Technology through Google Ads code on broadwaytechnology.com. Google Ads is a Ads & Pixels tool used by 496,428 companies runsonwhat tracks.

### Which companies have a tech stack similar to Broadway Technology's?

The companies with the stacks most like Broadway Technology's are Retrocausal, Psa Systems, Kusi News and Pluss Advanced Technologies, according to runsonwhat (October 2026). Each shares 3 to 12 tools with Broadway Technology, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Broadway Technology uses?

runsonwhat reads public records only. Of the 24 tools at Broadway Technology, 9 were found through website configuration files, 7 through DNS records, 5 through code on broadwaytechnology.com, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and broadwaytechnology.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/broadwaytechnology.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
