# What does Yahoo Inc use? Yahoo Inc (brightroll.com) shows public evidence of 36 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Advertising - Based in: United States - Founded: 2006 - LinkedIn: https://www.linkedin.com/company/yahoo ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Marketo Measure](https://www.runsonwhat.com/reverse/marketo-measure) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config | | | [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website config | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config | | | [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config | | | [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config | | | [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website config | | | [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config | | | [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config | | | [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Email records, Website code | | | [Outbrain](https://www.runsonwhat.com/reverse/outbrain) | Ads & Pixels | Website config | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records | | | [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | DNS verification records | | ## FAQ ### What tools does Yahoo use? As of October 2026, runsonwhat has found 36 tools at Yahoo (brightroll.com) in public records. Edge & Hosting: Cloudflare and Amazon Web Services. Application: jQuery and Google Fonts. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, LinkedIn Insight Tag and Google Ad Manager. Company Ops: Google Workspace, GlobalSign and Proofpoint. Last checked October 20, 2026. ### What cloud does Yahoo run on? Yahoo uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on brightroll.com. Amazon Web Services is used by 145,633 companies runsonwhat tracks. ### What email provider does Yahoo use? Yahoo uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 402,382 companies runsonwhat tracks. ### What analytics tools does Yahoo use? Yahoo uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Marketo Measure, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on brightroll.com. Google Analytics is used by 879,223 companies runsonwhat tracks. ### What is Yahoo's website built with? Yahoo uses Webflow for its website, according to runsonwhat (October 2026). runsonwhat found Webflow through Webflow code on brightroll.com. Webflow is used by 34,831 companies runsonwhat tracks. ### What marketing software does Yahoo use? Yahoo uses Marketo for marketing, according to runsonwhat (October 2026). runsonwhat found Marketo through email records that authorize Marketo and code on brightroll.com. Marketo is used by 8,918 companies runsonwhat tracks. ### Does Yahoo use jQuery? Yes. runsonwhat found jQuery at Yahoo through jQuery code on brightroll.com. jQuery is a Frontend tool used by 915,150 companies runsonwhat tracks. ### Which companies have a tech stack similar to Yahoo's? The companies with the stacks most like Yahoo's are Access Recruitment Anz, MCG Health, 3D Exhibits and F5, according to runsonwhat (October 2026). Each shares 9 to 11 tools with Yahoo, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Yahoo uses? runsonwhat reads public records only. Of the 36 tools at Yahoo, 15 were found through website configuration files, 14 through code on brightroll.com, 4 through DNS records and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and brightroll.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/brightroll.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.