# What does BrightLocal use?

BrightLocal (brightlocal.com) shows public evidence of 43 tools, according to runsonwhat (last checked 2026-10-31).

- LinkedIn: https://www.linkedin.com/company/bright-local-seo

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Kinsta](https://www.runsonwhat.com/reverse/kinsta) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |
| [Twilio](https://www.runsonwhat.com/reverse/twilio) | Backend & Database | DNS verification records |  |
| [ProfitWell](https://www.runsonwhat.com/reverse/profitwell) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code |  |
| [UptimeRobot](https://www.runsonwhat.com/reverse/uptimerobot) | Monitoring | Custom domain | 2021-05 |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records | 2018-04 |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2024-06 |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain | 2024-03 |
| [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |
| [Postmark](https://www.runsonwhat.com/reverse/postmark) | Email Delivery | Email records |  |
| [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records |  |
| [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records |  |
| [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records |  |
| [Teamtailor](https://www.runsonwhat.com/reverse/teamtailor) | People & HR | Custom domain | 2025-08 |
| [JetBrains](https://www.runsonwhat.com/reverse/jetbrains) | Dev Tools | DNS verification records |  |

## FAQ

### What tools does BrightLocal use?

As of November 2026, runsonwhat has found 43 tools at BrightLocal (brightlocal.com) in public records. Edge & Hosting: Cloudflare and Kinsta. Application: Tailwind CSS, Anthropic and Lottie. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 31, 2026.

### What cloud does BrightLocal run on?

BrightLocal uses Kinsta for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Kinsta through Kinsta code on brightlocal.com. Kinsta is used by 13,123 companies runsonwhat tracks.

### What CRM does BrightLocal use?

BrightLocal uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on brightlocal.com. HubSpot is used by 96,182 companies runsonwhat tracks.

### What email provider does BrightLocal use?

BrightLocal uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 719,182 companies runsonwhat tracks.

### What does BrightLocal use for customer support?

BrightLocal uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and BrightLocal has used it since at least April 2018. Zendesk is used by 42,832 companies runsonwhat tracks.

### What payment provider does BrightLocal use?

BrightLocal uses ProfitWell for payments and billing, according to runsonwhat (November 2026). runsonwhat found ProfitWell through ProfitWell code on brightlocal.com. ProfitWell is used by 434 companies runsonwhat tracks.

### How long has BrightLocal used Zendesk?

BrightLocal has used Zendesk since at least April 2018, going by the first public certificate of the brightlocal.com subdomain that points at Zendesk. Other long-running tools at BrightLocal include UptimeRobot (since May 2021), Mailgun (since March 2024) and HubSpot CMS (since June 2024).

### Does BrightLocal use Cloudflare?

Yes. runsonwhat found Cloudflare at BrightLocal through DNS records that point at Cloudflare and code on brightlocal.com. Cloudflare is a CDN & Edge tool used by 723,989 companies runsonwhat tracks.

### Does BrightLocal use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at BrightLocal; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so BrightLocal may use more AI tools than these.

### Which companies have a tech stack similar to BrightLocal's?

The companies with the stacks most like BrightLocal's are MasterClass, Calendly, Opusclip and Sagemailer, according to runsonwhat (November 2026). Each shares 9 to 25 tools with BrightLocal, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what BrightLocal uses?

runsonwhat reads public records only. Of the 43 tools at BrightLocal, 17 were found through code on brightlocal.com, 16 through DNS records, 5 through subdomains that point at the vendor, 4 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and brightlocal.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/brightlocal.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
