# What does BrandActive use?

BrandActive (brandactive.com) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-11-11).

- Industry: Management Consulting
- Size: 51–200 employees
- Based in: New York, United States
- Founded: 1998
- LinkedIn: https://www.linkedin.com/company/brandactive

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [AddToAny](https://www.runsonwhat.com/reverse/addtoany) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records, Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code |  |
| [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code |  |
| [Act-On](https://www.runsonwhat.com/reverse/act-on) | Marketing | Custom domain, Email records | 2018-10 |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | Email records |  |
| [accessiBe](https://www.runsonwhat.com/reverse/accessibe) | Security & Compliance | Website code |  |
| [Nitro](https://www.runsonwhat.com/reverse/nitro-pdf) | Collaboration | DNS verification records |  |

## FAQ

### What tools does BrandActive use?

As of November 2026, runsonwhat has found 27 tools at BrandActive (brandactive.com) in public records. Edge & Hosting: GoDaddy. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked November 11, 2026.

### What CRM does BrandActive use?

BrandActive uses HubSpot for its CRM, alongside Salesforce and Calendly, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on brandactive.com. HubSpot is used by 98,123 companies runsonwhat tracks.

### What email provider does BrandActive use?

BrandActive uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on brandactive.com. Microsoft 365 is used by 737,902 companies runsonwhat tracks.

### What analytics tools does BrandActive use?

BrandActive uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Crazy Egg, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on brandactive.com. Google Analytics is used by 904,904 companies runsonwhat tracks.

### What is BrandActive's website built with?

BrandActive uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on brandactive.com. WordPress is used by 607,554 companies runsonwhat tracks.

### What marketing software does BrandActive use?

BrandActive uses Mailchimp for marketing, alongside Act-On, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp and code on brandactive.com. Mailchimp is used by 119,368 companies runsonwhat tracks.

### How long has BrandActive used Act-On?

BrandActive has used Act-On since at least October 2018, going by the first public certificate of the brandactive.com subdomain that points at Act-On.

### Does BrandActive use jQuery?

Yes. runsonwhat found jQuery at BrandActive through jQuery code on brandactive.com. jQuery is a Frontend tool used by 927,876 companies runsonwhat tracks.

### Which companies have a tech stack similar to BrandActive's?

The companies with the stacks most like BrandActive's are ScottMadden, UNCLE Credit Union, Core & Main and Dorn Group, according to runsonwhat (November 2026). Each shares 12 to 16 tools with BrandActive, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what BrandActive uses?

runsonwhat reads public records only. Of the 27 tools at BrandActive, 16 were found through code on brandactive.com, 6 through email records, 3 through DNS records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and brandactive.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/brandactive.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
