# What does BOTB use?

BOTB (botb.com) shows public evidence of 29 tools, according to runsonwhat (last checked 2026-10-20).

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain, Website code |  |
| [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |
| [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code |  |
| [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records, Website code |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code |  |
| [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website code |  |
| [Outbrain](https://www.runsonwhat.com/reverse/outbrain) | Ads & Pixels | Website code |  |
| [Awin](https://www.runsonwhat.com/reverse/awin) | Ads & Pixels | Website code |  |
| [SAP Emarsys](https://www.runsonwhat.com/reverse/emarsys) | Marketing | Website code |  |
| [Feefo](https://www.runsonwhat.com/reverse/feefo) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Osano](https://www.runsonwhat.com/reverse/osano) | Security & Compliance | Website code |  |

## FAQ

### What tools does BOTB use?

As of October 2026, runsonwhat has found 29 tools at BOTB (botb.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon CloudFront. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Meta Pixel, Microsoft Ads and TikTok Pixel. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked October 20, 2026.

### What cloud does BOTB run on?

BOTB uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on botb.com. Amazon Web Services is used by 146,017 companies runsonwhat tracks.

### What email provider does BOTB use?

BOTB uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on botb.com. Microsoft 365 is used by 715,964 companies runsonwhat tracks.

### What does BOTB use for customer support?

BOTB uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records. Zendesk is used by 42,303 companies runsonwhat tracks.

### What analytics tools does BOTB use?

BOTB uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Matomo, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on botb.com. Google Analytics is used by 889,603 companies runsonwhat tracks.

### What marketing software does BOTB use?

BOTB uses Trustpilot for marketing, alongside SAP Emarsys and Feefo, according to runsonwhat (October 2026). runsonwhat found Trustpilot through Trustpilot code on botb.com. Trustpilot is used by 16,161 companies runsonwhat tracks.

### Does BOTB use jQuery?

Yes. runsonwhat found jQuery at BOTB through jQuery code on botb.com. jQuery is a Frontend tool used by 921,304 companies runsonwhat tracks.

### Which companies have a tech stack similar to BOTB's?

The companies with the stacks most like BOTB's are Chums, Pet Drugs Online, Capital (Hair and Beauty) and Start-Rite Shoes, according to runsonwhat (October 2026). Each shares 10 to 12 tools with BOTB, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what BOTB uses?

runsonwhat reads public records only. Of the 29 tools at BOTB, 23 were found through code on botb.com, 3 through subdomains that point at the vendor, 2 through email records and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and botb.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/botb.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
